Jeff Baeth Joins Devicescape as CFO

Devicescape, a San Bruno, Calif.-based WiFi software maker, has appointed Jeff Baeth to the position of CFO. Baeth joins the company from Jajah, where he served as CFO, helping facilitate the company’s sale to Telefonica S.A. in 2010. Devicescape has raised nearly $16 million in funding, including from Kleiner Perkins Caufield & Byers and August Capital.


Devicescape today announced the appointment of Jeff Baeth to the position of Chief Financial Officer. Baeth comes to Devicescape from JAJAH, Inc., where he served as Chief Financial Officer and helped facilitate the company’s acquisition by Telefonica S.A. in 2010. He brings over 25 years of finance and accounting experience with high tech companies.

“We’re excited to bring aboard someone with Jeff’s depth of experience,” said Dave Fraser, CEO of Devicescape. “As Devicescape continues its rapid growth, Jeff’s history scaling the operations of innovative and disruptive companies in the telecom space will prove invaluable.”

Prior to joining JAJAH, Inc. in 2007, Baeth was senior vice president at VeriSign Inc, where he was instrumental in scaling the company from a startup to a global industry player with revenue of over $1.6 billion. He was a member of the Office of Chief Financial Officer and was responsible for managing VeriSign’s global financial and performance management operations. Additionally, Baeth was part of the VeriSign M&A team that conducted the acquisition of Jamster, Network Solutions, and m-Cube. Prior to joining VeriSign, Baeth served in finance and accounting roles for Adobe Systems Inc., KLA-Tencor, and KPMG.

“I’m excited to join Devicescape at this critical time in the company’s growth trajectory,” said Baeth. “The company’s value to the mobile ecosystem is obvious: operators gain the ability to economically boost network capacity with high-quality Wi-Fi networks and consumers enjoy an elevated mobile experience. With the recent launch of PopWiFi, Devicescape again demonstrated its leadership in curating public Wi-Fi and offering its carrier-grade Curator Service to mobile network operators.”

PopWiFi, a proximity marketing service for venue owners offering amenity Wi-Fi, was launched by Devicescape at Mobile World Congress in February and gives venue owners a uniquely simple, yet powerful ability to interact directly with customers in-store and on-device. The service is available to the millions of venues that are part of Devicescape’s Curated Virtual Network (CVN).

About Devicescape Devicescape moves beyond Wi-Fi Offload and uniquely combines intelligent network selection with the world’s largest curated virtual network of high-quality Wi-Fi hotspots. This enables mobile operators to magnify their capacity-reach and elevate the “always best connected” experience. Headquartered in San Bruno, California, Devicescape is privately held by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Jafco Ventures, and Enterprise Partners. For more information visit