Jenkins named President, CEO and Chief Innovation Officer of Shoes For Crews

Shoes For Crews, a portfolio company of CCMP Capital, said Monday that Stuart Jenkins was named President, Chief Executive Officer and Chief Innovation Officer effective Jan. 25. Matt Smith, Shoes For Crews’ founder and current CEO, will become Chairman of the Board of Directors, while Stan Smith, founder and current Chairman, will become Chairman Emeritus. Jenkins was previously with Deckers Outdoor Corp. where he most recently served as Senior Vice President, Innovation & Product Development.

PRESS RELEASE

WEST PALM BEACH, FL, December 21, 2015 — Shoes For Crews (“SFC” or the “Company”), the global
leader in slip-resistant footwear, and its majority shareholder CCMP Capital, announced today
that footwear industry veteran Stuart Jenkins has been named President, Chief Executive Officer and
Chief Innovation Officer and member of the Company’s board of directors, effective January 25, 2016.
Concurrently, Matt Smith, founder and current CEO, will become Chairman of the Board of Directors of
the Company, and Stan Smith, founder and current Chairman, will become Chairman Emeritus.

Mr. Jenkins joins Shoes For Crews after eight years with Deckers Outdoor Corporation (NYSE:DECK), a
global marketer and manufacturer of branded footwear including UGG®, Sanuk®, Teva®, Ahnu® and
Hoka One One®, where he had most recently served as Senior Vice President, Innovation & Product
Development. Mr. Jenkins joined Deckers in 2008 as President of Mozos, where he helped launch the
Mozos brand of protective footwear for the culinary services industry. Mr. Jenkins most recent breadth
of responsibility ranged from footwear production, manufacturing processes, anti-counterfeit
technologies, new materials development, technology licensing, brand acquisition and corporate culture
building. Prior to joining Deckers, Mr. Jenkins served as CEO of his alma mater, Principia College, for
four years, which followed more than 20 years leading product innovation and business strategy in
founder, CEO and other roles at various footwear companies, including Skydex Technologies, IMG
Technologies/Sports Marketing Services, Performance Materials and Energy Shoe Company. Mr. Jenkins
has invented numerous technologies and personally holds 12 patents.

Rich Zannino, SFC lead Director and a Managing Director at CCMP Capital said, “Stuart is a natural born
leader. He has consistently driven outsized profitable growth at a wide range of footwear companies
through sound business strategies, launching innovative new products and processes and invigorating
organizations with his entrepreneurial approach to leadership. With Stuart leading the highly talented
SFC team, we know that we will continue to create safer workplaces and add even more value for our
customers, employees and stakeholders.”

Matt Smith said, “We are pleased to welcome Stuart to the Shoes For Crews family as our new CEO,
making him only the third CEO in our 35 year history. Stuart’s focus on using technology and innovation
to build brands and drive growth, as well as the extensive experience he brings from a highly successful
track record in the footwear industry, make him the perfect leader for our Company. We look forward
to having Stuart at the helm as we enter this next phase of our Company’s development and continue to
build on our long record of consistent sales and profit growth.”

Stuart Jenkins said, “It is a true honor and privilege for me to be asked to lead Shoes For Crews. I am
excited to partner with the board and all the ‘crew members’ at SFC as we work together to achieve
innovation-led growth and best serve our customers with the safest, most comfortable and durable
products available.”

About Shoes For Crews

Shoes For Crews is the leading designer and marketer of slip-resistant footwear worldwide.
Headquartered in West Palm Beach, Florida, Shoes For Crews began producing slip-resistant footwear in
1984. Through its superior technology, the Company quickly became the industry leader. Shoes For
Crews strives to create a safer workplace in all industries where floor hazards are a reality. The Shoes
For Crews team’s focus is to deliver the ultimate in slip-resistant technology as well as classic and
fashion styling, through a complete line of footwear designed to improve the “quality of life” of the
working person by combining slip-resistance, comfort and durability into all the Company’s products.

About CCMP Capital

CCMP Capital Advisors, LLC specializes in middle market buyouts and growth equity investments of $100
million to $500 million in North America and Europe. CCMP focuses on generating alpha through the
operational transformation and growth of its portfolio companies. With offices in New York, Houston
and London, CCMP invests in four primary industries: Consumer/Retail, Industrial, Chemicals/Energy and
Healthcare. Selected investments under management include: Shoes For Crews, PQ Corporation, Eco
Services, Jetro Cash & Carry, The Hillman Group, Jamieson Laboratories, Pure Gym, Ollie’s Bargain
Outlet, Milacron, Newark Energy, Infogroup, Chaparral Energy and LHP Hospital Group.