KRG Capital Partners has invested in Ansira Partners. Financial terms weren’t disclosed. Ansira is a engagement marketing agency. News of the deal was announced by AdMedia Partners, which provided financial advice to KRG.
M&A firm AdMedia Partners today announced that it acted as exclusive financial advisor to KRG Capital Partners (KRG), a Denver-based private equity firm, in an investment in Ansira Partners, a leading independent engagement marketing agency.
Ansira, a leading independent engagement marketing agency, is the third platform company for KRG in advertising and marketing services. Ansira is also the eleventh platform company for KRG’s $1.96 billion Fund IV. KRG plans to partner with Ansira management to continue building one of the industry’s leading customer intelligence and engagement marketing platforms, both organically and through acquisition.
New York-based mergers & acquisitions firm AdMedia Partners acted as exclusive financial advisor to KRG in the transaction.
Ansira, the first integrated customer engagement agency, leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them locally. Marketing intelligence is infused across all disciplines and executed through trade promotion, digital, direct, marketing automation, media and creative activities. The company is among the 20 largest privately-held marketing agencies in the United States. Clients include Coca-Cola, Domino’s Pizza, Ford, Rent-A-Center, Honda/Acura, Purina, Microsoft, Wendy’s, Cisco and others. Ansira has more than 500 employees and maintains offices in St. Louis, Dallas, Chicago, Los Angeles, New York, Detroit, Atlanta and Cedar Rapids.
Founded in 1996, KRG is a Denver-based private equity firm with $4.3 billion of capital either deployed or available for future investment, which includes approximately $1 billion deployed since inception on behalf of equity co-investors. The firm seeks investment opportunities where KRG can work in concert with owners and operating managers who are committed to expanding their companies and becoming industry leaders. The result is a partnership that focuses on creating a significantly larger enterprise through a combination of internal growth and complementary add-on acquisitions. Since inception, KRG has invested in 42 platform companies and has completed 128 add-on acquisitions for those platforms. More information on KRG is available at www.krgcapital.com.
About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 180 transactions for clients valued in excess of $8 billion since 1999. For more information about AdMedia Partners, please visit www.admediapartners.com.