Olson, a portfolio company of KRG, said Wednesday that it has bought PulsePoint Group. No financial terms were disclosed. Based in Austin, PulsePoint is a digital marketing stategy consulting firm.
DENVER–(BUSINESS WIRE)–Olson, a KRG Fund IV (“KRG”) portfolio company and one of the top five independent full-service digital advertising agencies in North America, announced today its acquisition of PulsePoint Group, an Austin-based digital marketing strategy consulting firm.
The addition of PulsePoint’s strategic expertise and tools further strengthens Olson’s well-established digital creative and executional capabilities. Olson Chief Executive Officer John Partilla said Olson chose PulsePoint because of the caliber of the agency’s talent, a client list that includes blue-chip brands such as Toyota, Novartis and Delta Air Lines, and its outstanding proprietary tools such as the cloud-based Social Media Accelerator application, which helps marketers develop strategic social media plans to achieve specific campaign objectives.
KRG made an investment in Olson in October 2009, representing the 5th of 14 platform company investments made to date in KRG Fund IV. PulsePoint represents KRG’s 189th acquisition since inception.
About Olson: Olson is one of the top five independent, full-service digital agencies in North America. With a digital core and deep expertise in digital advertising, 1:1, PR, social and mobile, the more than 500-person-strong agency builds community and creates advocacy for some of the world’s most respected brand marketers, including Best Buy, General Mills, MillerCoors, Target and Wrigley. Olson has offices in Minneapolis, Austin, Chicago, Toronto, Los Angeles, San Francisco and New York. For more information, visit www.olson.com.
About KRG Capital Partners: Founded in 1996, KRG is a Denver based private equity buyout firm with $4.4 billion of cumulative capital either deployed or available for future investment, which includes approximately $1.1 billion deployed since inception by institutional equity co-investors. The Firm seeks investment opportunities for its partners where KRG can work in concert with owners and operating managers who are committed to expanding their companies and becoming industry leaders. The result is a partnership that focuses on creating a significantly larger enterprise through a combination of internal growth and complementary add-on acquisitions. Since inception, KRG has invested in 45 platform companies and has completed 144 add-on acquisitions for those platforms. For more information on KRG, please visit www.krgcapital.com.