Lariat Partners invests in Willowood USA

Lariat Partners said May 11 it invested in Willowood USA. Financial terms weren’t announced. Roseburg, Oregon-based Willowood makes generic crop protection products.


DENVER, May 11, 2016 /PRNewswire/ — Lariat Partners (“Lariat”), a Denver based private equity firm, announced today that it has made a significant investment in Willowood USA, a leading manufacturer of generic crop protection products, to further expand its product portfolio and market expansion.
“The strategic investment that Lariat Partners has made in our company will rapidly fuel our growth and presence in U.S. agriculture,” states Brian Heinze, Willowood USA’s President and CEO. “We have experienced excellent growth these past five years and this investment from Lariat will ramp up our expansion and broaden our presence in markets that we have not yet penetrated.”
Vijay Mundhra, Co-Founder of Willowood USA, said: “Lariat is providing the necessary growth capital to help Willowood USAmake strategic hires, internally develop and opportunistically acquire new products, and enhance its sales and marketing efforts.”
Kevin Mitchell, Managing Partner for Lariat Partners, said: “We are very impressed with the management team at Willowood USAand the success they have experienced bringing valuable crop protection products to market at a time when growers are increasingly demanding high performing herbicides, fungicides, and insecticides at competitive prices. Crop protection is a sub-vertical within our Food and Agribusiness industry focus. We have tracked crop protection companies for many years and based on our industry knowledge and research, our investment in Willowood’s future growth is a great fit for our CORE Investment Strategy.”
About Lariat Partners
Denver based Lariat Partners is a private equity firm focused on redefining the private equity experience in the lower-middle market. With its People First, Strategy Second relationship philosophy and its CORE investment strategy targeting Consolidations, Consumables and Recurring Revenue businesses, Lariat offers a differentiated approach to partnering with entrepreneurs and growing their middle market businesses. The firm targets companies across a number of industries, including Food & Agribusiness, Energy & Environmental Services, Consumer Products and Maritime Services. For more information, visit
About Willowood USA
Willowood USA continues to set the pace as one of the fastest growing generic crop protection companies in U.S. agriculture. Willowood USA is a U.S. based manufacturer of post patent crop protection herbicides, fungicides, insecticides and plant growth regulators for the agriculture, turf and vegetation management industries. For more information on the complete line of Willowood USA products, go to