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LeadCloud raises $1 mln in Series A funding

LeadCloud, a cloud-based online marketing platform, has raised $1 million in Series A funding from undisclosed investors. The funding brings total capital raised to $1.2 million.

Press Release

LeadCloud, a fully transparent, cloud-based platform in the online marketing industry, announced today that it has raised $1M in a Series A round of funding, bringing its total funds raised to $1.2M.

Launched in January of 2013, LeadCloud ( has made tremendous progress in its first year and a half and is now one of the market leaders for integration platforms in the insurance industry. The company is seeing rapid growth in the education, mortgage, and home services industries as well.

From a business perspective, LeadCloud is a comprehensive lead platform for advertisers. Prior to LeadCloud, advertisers had to build individual real-time integrations to each lead seller, lead verification vendor, lead scoring vendor, outbound call center, quoting engine, and other lead services. In addition to this technical hurdle, transparency into the data and the ability to manage and optimize the entire lead life cycle in real time has been difficult because it often involved disparate tools and services. LeadCloud solves this problem by providing pre-built integrations with virtually all leading vendors as well as an advanced set of optimization, distribution, and management services, all available through one simple integration and dashboard.

From a technical perspective, LeadCloud is an iPaaS provider (integration platform as a service) offered from the Amazon web services (AWS) platform, which facilitates two-way lead flow across both cloud and enterprise systems. This integration platform is combined with a suite of .NET applications for customized optimization, distribution, and management of both purchased and internally generated data leads and clicks.

With their primary focus currently in the insurance vertical, LeadCloud also recently announced the launch of its new agent portal service. As part of its distribution suite of services, LeadCloud now offers insurance carriers and agencies a fully branded agent portal to handle all registration, management, and lead distribution services to their agent sales force. Leveraging all of the LeadCloud platform services, these free-standing branded portals include a site-wide CMS with roles-based authentication of content and services to the agents. Agents can register on their own and use the portal to manage key aspects of their lead buying in real time.

“We are very excited by the launch of this new service,” said Brian Ocheltree, LeadCloud CEO, “as it represents not only a robust solution to a growing problem in the insurance industry but also a good example of how our investment in our robust platform can be furthered leveraged by quickly and seamlessly solving additional pain points for advertisers.”

The LeadCloud team has built more than 250 custom partner integrations to date and has more than 50 advertisers using the platform so far. The industries currently supported are insurance, mortgage, education, and home services. The funding will be used for additional platform development and strategic sales and marketing program development.

LeadCloud is the first transparent lead marketplace allowing lead buyers to diversify, optimize, distribute, and manage their data from one single integration and dashboard. Headquartered in Ellicott City, Md., LeadCloud is currently active in the insurance, mortgage, education, and home services industries. More information can be found at