Liberty Global Ventures has led a $10 million Series B funding round in Mediamorph, a media and entertainment data management and analytics business. Other participants in the funding include Smedvig Capital.
Mediamorph, the leading cross-platform Media and Entertainment (M&E) data management and analytics firm, has raised $10 million in Series B financing led by new strategic investor Liberty Global Ventures.
Liberty Global Ventures is a global investment fund owned by Liberty Global, the largest international cable company with market-leading operations in 14 countries. Included in the round is a significant investment from Smedvig Capital, a current investor in Mediamorph. The company expects to close the Series B round with the participation of one to two additional investors in the near future.
“Mediamorph is a high-growth company that provides software solutions that are vital for managing digital distribution within the M&E industry,” said Ankur Prakash, Vice President of Liberty Global Ventures. “As digital viewing continues to boom globally and management of content rights becomes increasingly complex, Mediamorph has rapidly become a critical component for leading M&E companies. Liberty Global Ventures invests in companies which provide high strategic value to the cable industry and we are looking forward to working closely with Mediamorph.”
“This round will help us invest in our data management platform and bring on key hires to further scale our business,” said Rob Gardos, CEO of Mediamorph. “Liberty Global Ventures is the perfect partner given its expertise in our space and track record of success.” Gardos, who joined Mediamorph in July, is one of two recent significant hires. Joining as Mediamorph’s CFO is Kent Jarvi.
His 30 year career includes CFO stints at a variety of technology companies including, Knoa Software, Liazon Corporation, Ejasent, Driveway and GridApp Systems.
About Liberty Global Ventures
Liberty Global Ventures is a global investment fund owned by Liberty Global, the largest cable company outside of the U.S. and one of the fastest growing in the world, with market-leading operations across 14 countries. Our existing portfolio consists of companies in the content, technology, internet and distribution space. These investments are managed by a dedicated team of professionals located in London, Denver, Palo Alto, and Amsterdam.
For more information visit www.libertyglobal.com/ventures.html
About Smedvig Capital
Smedvig Capital is a London based private equity firm formed in early 1996 by John Hewett and Peter Smedvig. Smedvig Capital manages over $500M and is entirely focused on private equity investments. Smedvig invests £2-15M in fast growth businesses. Previous investments include PPC (audio visual marketing agency), Streetcar / Zipcar (pay as you go car hire), Ocean Outdoor (market leader in premium outdoor advertising) and The Smart Cube (a global knowledge process outsourcing firm).
For more information visit www.smedvigcapital.com
Mediamorph provides data management, analytics and applications for managing digital distribution through its cloud-based platform. All major Hollywood studios, leading television networks and the largest video service operators rely on Mediamorph to collect and manage rights, avails, performance and deal data to drive efficiency and better understand their customers. Mediamorph’s services include: Digital and Cross-Platform Audience Measurement, Contracts and Rights Management, and Accounting and Royalty Automation.
For more information visit www.mediamorph.com