Lightview Capital backs performance marketing firm PlusMedia

Other backers included Aldine Capital, Harbert Credit Solutions, and Resolute Capital Partners.

  • The capital infusion will be used for growth
  • BrightTower was financial advisor to Lightview Capital in this transaction

PlusMedia, an omnichannel performance marketing company, has secured an investment led by Lightview Capital.

Other backers included Aldine Capital, Harbert Credit Solutions, and Resolute Capital Partners.

The capital infusion will be used for growth.

BrightTower was financial advisor to Lightview Capital in this transaction.
“We have been impressed with PlusMedia’s strong reputation and success in delivering best-in-class service and exceptional results and are excited to partner with Sherry and her team to accelerate their growth by expanding capabilities to create greater client value. This approach is consistent with our investment strategy of partnering with founder-led companies in our core sectors of focus,” said Conor Mullett, co-founder and managing director of Lightview Capital, in a statement.

BrightTower is a New York City headquartered investment bank focused on M&A advisory services, capital raising, and debt capital markets.