Lithium Adds Tarkoff as CEO

Rob Tarkoff has been named CEO of Lithium Technologies, the e-commerce and marketing company, replacing Lyle Fong. Tarkoff comes from Adobe Systems, where he served as senior VP and GM of digital enterprise solutions; Fong will move to a chief strategist role—he was also a co-founder with the company. VCs backing Lithium include Shasta, Emergence Capital, Benchmark, Tenaya and DAG.


Lithium Names Enterprise Software Veteran Rob Tarkoff as Chief Executive Officer
Emeryville, CA – 22 August, 2011 – Lithium today announced the appointment of recognized software industry veteran Rob Tarkoff as Chief Executive Officer. Tarkoff, a transformative thought leader in digital experiences, will succeed Lyle Fong, co-founder of Lithium, who will take on the role of Chief Strategist and continue serving on the board of directors.
Tarkoff joins Lithium from Adobe Systems, where he served as senior vice president and general manager of the Digital Enterprise Solutions business unit that had annual revenue in excess of $1 billion.
Featured by Bloomberg Businessweek as one of the top 25 CEOs of Tomorrow, Tarkoff pioneered Adobe’s customer experience management strategy and was responsible for the core Acrobat, Adobe Connect Web conferencing, Adobe Digital Enterprise Platform, and customer experience management offerings. He oversaw the Web content management and digital asset management solutions gained through Adobe’s acquisition of Day Software. Additionally, Tarkoff was responsible for Adobe’s worldwide enterprise solution partnerships, including system integration partners and strategic ISVs.
Previously, Tarkoff held several executive positions at EMC Corporation, including senior vice president and general manager of the EMC Captiva Software Division and senior vice president of business development and channels for the EMC Software Group. He was executive vice president and chief strategy officer for Documentum, Inc. and senior vice president of worldwide business development at Commerce One.
Lithium builds on record momentum with new CEO
Lithium is identified as a leader in the “The Forrester Wave™: Community Platforms, Q4 2010” report (Forrester Research, Inc. November 1, 2010) and positioned in the Leaders Quadrant of theGartner Magic Quadrant for Social CRM (Gartner, Inc., 28 July 2011). The company’s communities boast more than 20 million registered users for brands such as The Home Depot, Sephora, Best Buy, and Verizon. As technology continues to fuel changing consumer experiences, smart brands will be looking for expertise to help them scale and operationalize their social engagement.
Executive Commentary
Lyle Fong, Lithium co-founder:
“Lithium has experienced record growth in one of the fastest growing categories in enterprise software. We’ve searched for a world-class leader with a proven track record of operational excellence to help us scale our success. I feel tremendously fortunate to have Rob join us – not only for his experience, but also the authenticity he brings which is so critical in the social space.”
Read Lyle’s blog about Lithium’s new CEO
Rob Tarkoff:
“I am impressed with the strength of the business, solid market position, and brand-name customers that Lithium has acquired under Lyle’s leadership. The social software market is on the verge of unprecedented growth, and Lithium is uniquely positioned to take advantage of this opportunity. I am looking forward to helping the world’s best brands ignite their customer base and engage its most passionate fans.”
Read Rob’s blog on joining Lithium
About Lithium
We help great companies build brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal turn their customers’ passion into marketing, product development, sales, and customer service assets. For more information, visit, or connect with us on Twitter, Facebook and our own nation – the Lithosphere. Lithium is privately held with headquarters in Emeryville, California.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.