Localytics Bags $5.5M B Round

Polaris Venture Partners led a $5.5 million round for Localytics, an enterprise app analytics service that also performs marketing services. Localytics is based in Cambridge, Massachusetts and is a graduate of the Techstars Boston program. Other backers in Localytics include Progress Ventures, New York Angels and LaunchPad Venture Group.

PRESS RELEASE:

CAMBRIDGE, Mass., Sep 10, 2012– Localytics launches a new app marketing platform on top of its enterprise app analytics service today, and announces that the company secured $5.5 million in Series B financing. Polaris Venture Partners led the round with all existing investors participating. In just three years Localytics has established itself as the leading enterprise app analytics and marketing solution supporting over 350 million devices. The new funds will be used to expand the app analytics and marketing automation platform.
“App marketers have an amazing opportunity, they’ve already built a personal relationship with users and have a place on their phone or tablet,” says Raj Aggarwal, co-founder and CEO of Localytics. “Our app marketing platform builds on app analytics to optimize communication with those app users when and where messages can have the greatest impact — while they’re using their apps.”
App publishers have no way to communicate with users who turn off push messaging or don’t provide email addresses or phone numbers. Even when able to send push messages or emails, the messages are too often unrelated to current or past app usage and arrive when users are busy with other activities.
Localytics’ app marketing solution drives customer engagement and conversions by delivering rich, actionable messages to users within the app experience. By completely integrating app analytics and marketing, app publishers can deliver highly targeted messages to users in real-time based on their app usage. App analytics are then used to optimize and measure the performance of each message against the engagement, monetization and customer lifetime value goals set by the marketer.
“Localytics has been on our radar for some time,” says Peter Flint, General Partner at Polaris Venture Partners. “They’ve quickly established themselves as the leading enterprise software platform for apps analytics and are now positioned to deliver the first marketing automation solution for apps.”
About Localytics
Localytics is the largest enterprise mobile app analytics and app marketing provider. The company’s proven technology, comprehensive services and expert guidance help app publishers around the world build more successful and profitable apps. Localytics now supports over 350 million iPhone, iPad, Android, BlackBerry, Windows devices for its customers and offers service plans for the largest enterprises, small businesses and independent developers. For more information: http://www.localytics.com .
About Polaris Venture Partners
Polaris Venture Partners is a partnership of experienced investors, operating executives and entrepreneurs. The firm’s mission is to identify, invest in and partner with seed, early stage and middle-market businesses having exceptional promise, helping them to grow into market-leading companies. Polaris invests in businesses across a number of sectors including technology, consumer services, and healthcare. Past Polaris-backed successes include: Adnexus (acquired by BMS), Advanced Inhalation Research (acquired by Alkermes), Akamai Technologies (AKAM), Allaire (ALLR, acquired by Adobe), Alnylam Pharmaceuticals (ALNY), Asthmatx (acquired by Boston Scientific), Athenix (acquired by Bayer), Glycofi (acquired by Merck), Internet Brands (acquired by Hellman and Friedman), Ironwood (IRWD), LogMeIn (LOGM), Momenta Pharmaceuticals (MNTA), Powersoft (PWRS, acquired by Sybase), Solidworks, and TechTarget (TTGT). Its current portfolio includes notable investments which include: Adimab, Art.com, Cardlytics, Confluence, e-Rewards, Focus Financial, LegalZoom, LivingProof, and ShoeDazzle. For more on the firm, its mission and its portfolio companies: http://polarisventures.com