Longshore Capital Partners sells Gen3 Marketing

Comvest buys the marketing firm from Longshore, which during its hold supported three strategic acquisitions for Gen3 among other value-creation initiatives.

Longshore Capital Partners has sold Gen3 Marketing, a multinational digital marketing services firm specializing in affiliate marketing, to Comvest Partners.

PRESS RELEASE

Longshore Capital Partners (“Longshore”) is pleased to announce the sale of its portfolio company, Gen3 Marketing (“Gen3” or the “Company”), to Comvest Partners (“Comvest”), an operationally-focused private investment firm. Gen3, headquartered in Blue Bell, PA, is an industry-leading multinational digital marketing services firm specializing in affiliate marketing. The Company is led by Co-Chief Executive Officers Mike Tabasso and Andy Cantos.

“We had a great experience with Longshore.  They brought a collaborative approach to creating value and helped us consummate several important add-ons.  Longshore also helped us strategically build out the team, which has set us up for continued growth,” commented Mr. Tabasso. Mr. Cantos added, “Gen3 flourished under Longshore’s ownership.  The management team developed an excellent relationship with the two principals during their ownership period.  We were able to seamlessly execute a shared value creation plan and had a great outcome for all stakeholders.”

Under Longshore’s ownership, Gen3 accelerated topline growth, completed three strategic acquisitions, enhanced profitability, and built out its human capital infrastructure. “The successful partnership between Gen3 and Longshore was driven by strong alignment between both parties, leading to the achievement of a shared, mutually-beneficial value creation plan,” commented Nick Christopher, Partner at Longshore. “It has been extremely rewarding to work with the Gen3 team, and we wish them continued success as they enter their next phase of growth.”

If you have questions regarding this transaction or would like to discuss other business services-related opportunities, please contact Nick Christopher or Ryan Anthony of Longshore at (312) 237-3838.

About Longshore Capital Partners
Longshore Capital Partners is a middle-market private equity manager investing out of its inaugural $210 million fund. Longshore acquires control positions in services businesses in North America with $5 to $15 million of EBITDA. The firm has extensive experience partnering with founders and management teams in the lower middle-market and executes a systematic approach to creating shareholder value through a cooperative strategic plan.