Madrona Venture Group Announces Promotion

Madrona Venture Group, a Seattle-based early-stage venture capital firm, said on Thursday that it has promoted Julie Sandler to principal. Prior to joining Madrona, Sandler was a senior product manager at Amazon.


SEATTLE, June 13, 2013 /PRNewswire/ — Madrona Venture Group, an early-stage venture capital firm based in Seattle, today announced the promotion of Julie Sandler to Principal. Since Julie joined Madrona less than two years ago, she has actively participated in evaluating investments and working directly with entrepreneurs to help grow their companies. She is a board observer of Jintronix, Maxpoint,, AdReady, SNUPI Technologies, and OnMobile Media.
“Our entrepreneurs rave about working with Julie,” said Greg Gottesman, a Managing Director of Madrona. “She has been an incredible resource to them on marketing, product, recruiting and growing their businesses. For Madrona, she has been instrumental in deal sourcing, evaluating new businesses and working closely on a host of new startups. We are excited to recognize her great work through this promotion.”
Julie is actively involved in the Pacific Northwest startup environment, teaching entrepreneurship classes at the University of Washington, mentoring at TechStars, and founding the Seattle Entrepreneurial Women’s Network, a forum for women entrepreneurs to connect in the Seattle area. Julie also serves on the board of directors of the Northwest Entrepreneur Network (NWEN) and the Seattle Repertory Theatre.
Prior to joining Madrona, Julie was a senior product manager at Amazon where she managed online marketing and traffic for Kindle’s ebook business, both domestically and internationally. She also led the definition, design, and technical implementation of new Kindle content products. Earlier in her career, Julie worked at Accenture, where she spent several years in product management within Microsoft’s SMSG Solutions Delivery group. Julie also worked in product management at TeachStreet while pursuing her MBA.
Julie graduated from Harvard Business School with Honors and Phi Beta Kappa from Stanford University with honors and distinction. She holds a Master’s degree in psychology from Stanford.
About Madrona Venture Group
Madrona ( has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has been privileged to play a role in some of the region’s most successful technology ventures. The firm invests predominately in seed and Series A rounds across the information technology spectrum, including consumer Internet, commercial software and services, digital media and advertising, networking and cloud computing, and mobile. Madrona manages approximately $1 billion and was an early investor in companies such as, Apptio, Isilon Systems, and Redfin.