Makeup brand Nudestix receives growth investment from ACG

Toronto-based colour cosmetics brand Nudestix Inc has secured a minority capital investment from Alliance Consumer Growth (ACG), a U.S. consumer-focused private equity firm. The investment’s value was not disclosed. Nudestix, which has created a streamlined collection of makeup pencils, said the partnership with ACG will help the company to further accelerate global distribution of its products, expand new product innovation, and continue to generate consumer awareness and trial. Founded in 2014 by President and CEO Jenny Frankel and her daughters, Nudestix’s products are sold by retailers in Canada, the United States and around the world.


NUDESTIX Receives Growth Equity Investment from Alliance Consumer Growth

New Partnership for Thriving Makeup Brand

Toronto, Canada (PRWEB) November 17, 2015

NUDESTIX, a fast-growing, innovative yet minimalist makeup brand announced today that it received a significant minority growth capital investment from leading consumer-focused private equity fund Alliance Consumer Growth (ACG). ACG’s investment will enable NUDESTIX to further accelerate international distribution of its products, expand new product innovation, and continue to generate consumer awareness and trial.

NUDESTIX was founded in 2014 by seasoned beauty industry entrepreneur Jenny Frankel along with her dynamic teenage daughters Taylor and Ally, the muses and inspiration behind this all-pencil beauty concept. NUDESTIX is a collection of makeup pencils for the eyes, face and lips that create a no makeup, makeup look coveted on high fashion runways. All pencils are sold in an eco-friendly portable tin which has become an iconic “urban makeup bag.”

“NUDESTIX is proud to partner with ACG. ACG is a unique, forward-thinking partner that is not typical in the investment community,” said Jenny Frankel, Founder & President of NUDESTIX. “They truly support our vision while providing capital and strategic support. ACG shares a love for fast-paced, millennial-focused companies, dynamic teams with authentic stories. Julian, Josh and Trevor are respectful advocates of our family-led business, unique product strategy and growth vision. We are very excited and look forward to this partnership and to a thriving future.”

“NUDESTIX is exactly the kind of authentic, disruptive and innovative brand that ACG seeks to partner with to help facilitate the next stage of their explosive growth story,” added Julian Steinberg, Managing Partner of ACG. “Led by industry veteran Jenny Frankel and her two charming and sophisticated daughters, NUDESTIX has built a world class team and has created an impressive and growing fan base worldwide.”

Since their launch in 2014, the beauty and lifestyle brand has catapulted into international markets including: United States, Canada, United Kingdom, Germany, Southeast Asia, Australia and worldwide through e-retailers. NUDESTIX is proudly sold in 150 locations through multi channels of distribution such as Sephora, Blue Mercury, Urban Outfitters, Space NK, QVC, DFS,, Aerie and others. Ally and Taylor’s millennial vision are the driving forces behind brand messaging and social media platforms.

“I believe the ‘natural look’ works well for every face,” said Ally Frankel. We’re all born with our own unique look so why cover it up with tons of makeup? NUDESTIX is all about embracing the beautiful you.” Older sister, Taylor Frankel continued, “I’ve always believed in a wash of color, so out with the crazy colors and in with the nudes. Out with a bag overflowing with compacts and brushes and in with simple makeup crayons. I think makeup should be easy, fast and – above all – fun! NUDESTIX is all about effortless beauty – it’s no makeup, makeup that you just draw and smudge on for perfection in an instant.”

Created by chemical engineer and mother, Jenny Frankel, and inspired by millennial sisters, Ally and Taylor, NUDESTIX is a streamlined makeup collection of easy to use touch ‘n go makeup pencils for face, eyes, lips and cheeks that cover all the bases and give you a fresh-faced, nude look.
The brand’s motto, #GoNudeButBetter, encourages enhancing your best features with that natural makeup look.

About Alliance Consumer Growth

Alliance Consumer Growth (“ACG”), with offices in New York and Los Angeles, is a leading growth equity fund which provides capital and value-added partnership to the most promising emerging consumer and retail brands. Notable brands that ACG has successfully partnered with include Tata Harper Skincare, Babyganics, Shake Shack, Suja Juice (ACG’s stake was subsequently acquired by The Coca-Cola Company), Tender Greens, KRAVE Jerky (subsequently acquired by The Hershey Company), EVOL Foods (subsequently acquired by Boulder Brands), barkTHINS, and Way Better Snacks.