Mass Relevance Appoints Chief Marketing Officer

Austin, Texas-based Mass Relevance has appointed Matt Corey as chief marketing officer. The venture-backed company enables entertainment, media, retail, and manufacturing brands to drive real-time engagement through social curation. Its investors include Austin Ventures, Floodgate and select angel investors.


Mass Relevance, the technology leader in social curation and integration, today announced the appointment of Matt Corey as Chief Marketing Officer. A 15-year marketing veteran and former CMO of Golfsmith, Corey has spent his career delivering digital and social innovations that drive value for both consumers and brands. In his role at Mass Relevance, he will lead the company’s marketing and product strategy, driving the product roadmap for Mass Relevance’s growing client base, which includes Target, NBC Sports, New York Giants, MSNBC, The Oscars, Universal Music Group, Victoria’s Secret, Golf Digest, and Al Jazeera.

“Matt brings a progressive mindset towards marketing and a tremendous track record of success,” said Mass Relevance CEO Sam Decker. “His perspective towards innovation and results is directly reflected in our client base, and his leadership will be tremendously valuable as momentum continues to accelerate for Mass Relevance’s unique blend of social curation, data visualization and cross-functional integration.”

As CMO of Golfsmith, Corey most recently led the way in turning Golfsmith from a club-making brand into a world-class brand, driving Golfsmith’s multi-channel marketing and ecommerce operations. Corey served as a pioneer in launching new products and software solutions at the company, including being the first retailer in the U.S. to launch Bazaarvoice’s Ratings and Reviews in 2005. During this time he also oversaw marketing efforts around the company’s initial public offering.

Prior to this, he served as VP of Marketing and E-Commerce for The Bombay Company, and lead marketing and e-commerce at The Home Depot helping the company launch its first-ever e-commerce web site in 2000. At Home Depot, he also launched the inaugural interactive “home visualizer” design center for in 2002 in partnership with Adobe Scene7 that is still live today.

“Mass Relevance has hit the tipping point, and is moving into hyper-growth,” said Corey. “The company has been part of every major mass cultural event this winter — the Super Bowl, Golden Globes, Oscars, even last week’s Madonna album launch — with a value proposition that touches the top items on the executive marketing agenda: social engagement, second screen experiences, return on engagement, and content marketing. This is an incredibly exciting time, and a huge opportunity to help create the next era of marketing and media. I couldn’t be happier to join Sam and the Mass Relevance team.”

Since launching in December 2010, Mass Relevance has seen explosive adoption and emerged as the leader in helping consumer brands effectively use real-time social content to drive engagement on television, web and mobile. The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy’s, NHL Awards, Katy Perry’s California Dreams Tour and The White House Twitter Town Hall. Moreover, the company has been an integral part of some of the largest, most watched media brands in the country, including NBC, FOX, A&E, and MTV Networks.

About Mass Relevance Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time engagement through social curation. The company provides a flexible, robust platform to facilitate audience and consumer interactions in a relevant, moderated way that is proven to deliver measurable results. Brands using Mass Relevance include RIM, NBC Sports, Xbox 360, Samsung, Cisco, National Instruments, and Golden Globe Awards, and the company recently partnered with Twitter on President Obama’s Twitter Town Hall.

The company is privately held with venture capital funding.