Maveron Gives Some Heart to San Francisco

Seattle-based venture firm Maveron announced today that it has officially opened its San Francisco office.

The consumer-oriented firm — co-founded by Starbucks CEO Howard Schultz — had been scouting for a San Francisco locale ever since it hired Amy Errett as a partner in August 2008.

Errett, who was previously CEO and owner of lifestyle and travel company Olivia, will lead the San Francisco office. Since joining the firm, Errett has focused on Web enabled consumer trends, e-commerce social shopping and online education, according to the Maveron website.

While Maveron is more well-known in the Pacific Northwest, a lot of entrepreneurs in Northern California may not know of the firm, which Errett has previously said compels her to provide its history and other background context that firms already in the area don’t need to bother with.

Joining her in San Francisco is Principal Ben Choi. As peHUB reported in August, Choi came over to Maveron from Storm Ventures, working with portfolio companies like Ad Infuse, Adgregate Markets, DeviceVM, Marketo and YieldBuild.

He also spent time with In-Q-Tel and RRE Ventures.

Speaking of websites, Maveron has also launched what it calls a “totally new website with a completely revamped look and messaging.”