San Francisco-based awe.sm said Thursday that Fred McIntyre has joined the company as CEO. Jonathan Strauss, awe.sm’s co-founder and founding CEO, has taken on the role of head of product development. Strauss will continue to lead the company’s product, strategy, and engineering efforts. The company’s software is designed to allow developers to add social-media performance tracking to their websites and online applications.
SAN FRANCISCO–(BUSINESS WIRE)–awe.sm, the leading platform for measuring the financial performance of social media marketing activity, today announced that Fred McIntyre has joined the company as CEO.
McIntyre is a technology and media veteran who has held senior leadership roles at AOL, Last.fm, and CBS, with responsibility for building brands, growing audience, and increasing revenue for some of the industry’s biggest video, music, web, and mobile properties.
“Fred has solved the real-world problems awe.sm’s customers face,” said Mark Suster of GRP Partners. “Having found product/market fit, we knew now was the time to accelerate the growth engine.”
awe.sm’s customer list includes Zynga, Playdom, Topspin Media, Maker Studios, Groupon, and hundreds of other leading brands and developers.
“Our customers are tired of the vanity metrics of likes and followers. They want to measure bottom-line performance metrics that translate into real dollars,” said awe.sm CEO Fred McIntyre. “awe.sm’s products spoke to the marketer in me.”
awe.sm co-founder and founding CEO Jonathan Strauss has taken on the role of Head of Product Development and will continue to lead the company’s product, strategy, and engineering efforts.
“I am exceedingly proud of the team, technology, and business we’ve built over the last four years, and I am more excited than ever about the opportunity ahead of us,” said awe.sm co-founder Jonathan Strauss. “As we’ve grown, it became clear to me that we needed a full-time CEO to handle scaling the business while I focused on making our products even more awe.sm.”
awe.sm measures how social marketing leads to more signups, purchases, and other business goals that drive real financial results. Its customer base includes well-known brands in technology, media, and retail who care about bottom-line results. awe.sm has raised $6.5 million in VC financing led by GRP Partners and Foundry Group with participation from investors including kbs+ Ventures, Neu Venture Capital, Social Leverage, and Apricot Capital. The company was founded in 2009, and is based in San Francisco, CA.