Measured secures financing from TIMIA

Canadian technology revenue financing firm TIMIA Capital Corp has provided a US$2 million facility for Measured.

Canadian technology revenue financing firm TIMIA Capital Corp has provided a US$2 million facility for Measured. Based in Santa Monica, California, Measured is a provider of media incrementality measurement solutions.


VANCOUVER, March 18, 2020 /CNW/ – TIMIA Capital Corporation (“TIMIA” or the “Company”) (TSX-V:TCA/OTC: TIMCF) announces that it has entered into a US$2 million investment facility with Measured Inc., a leader in media incrementality measurement based in Santa Monica, California. The financing facility includes an initial disbursement of US$750,000, which has been advanced, and a further US$1,250,000 to be disbursed upon certain milestones being met over the term of the agreement.

“Measured is a great company and we’re excited to financially support their growth,” said Mike Walkinshaw, CEO of TIMIA. “Given the current economic climate and relative uncertainty, I also wanted to take this opportunity to provide an update on TIMIA and how we’re positioned to manage current markets. We have a strong balance sheet and a scalable fintech platform that affords us the ability to adjust our investment tempo and profile. We will continue to closely monitor our existing portfolio of investments and keep looking for exceptional software as a service companies looking for non-dilutive capital.”

Corporate Update
Between the cash resources on TIMIA’s balance sheet, on the balance sheet of the first Limited Partnership, and through access to TIMIA’s warehouse financing facility, the Company has in excess of $6M of cash to invest into existing and new companies, after completion of this latest investment in Measured.

TIMIA has 19 loan investments outstanding totalling more than $22M which are providing payments in excess of $250,000 monthly. All loans are current.
TIMIA’s first priority is ensuring that its existing portfolio will have sufficient capital to weather the storm. As always, the Company is utilizing monthly performance data from each portfolio company to determine which companies need attention. In these uncertain times, TIMIA is scrutinizing the operating metrics of each portfolio company and has been proactively engaging with them to assess their specific contingency plans. TIMIA is allocating a portion of its existing cash resources to ensure that portfolio companies remain well supported.

TIMIA has developed a proprietary, scalable, technology-driven fintech platform targeting higher risk-adjusted returns on its finance solutions, creating value for shareholders, and leveraging its non-dilutive capital structure.

TIMIA invests in growing software as a service (“SaaS”) companies like Measured that require creative financing options. Under TIMIA’s revenue-based financing model, TIMIA advances capital to SaaS businesses with recurring revenue streams that allows the portfolio company to make monthly payments, that are a combination of principal and interest, to TIMIA with a repayment schedule sculpted to the portfolio company’s recurring revenue streams.

The Company expects to make further investments in the coming months in the pursuit of its business model, which is to earn a combination of monthly payments and periodic gains on investments.

About Measured
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured’s cross-channel attribution and decisioning platform. Measured is based in Santa Monica and maintains offices in New York, Boston and India. For more information, visit

About TIMIA Capital Corporation
TIMIA Capital Corporation is a specialty finance company that provides growth capital to technology companies in exchange for payments based on monthly revenue. This alternative financing option complements both debt and equity financing, while allowing entrepreneurs and existing stakeholders to retain ownership and control of their business.

TIMIA’s focus is the fast growing, global, business-to-business SaaS segment. We align ourselves with entrepreneurial management teams growing their sales from $1 Million to $10 Million in Annual Recurring Revenue. For more information about TIMIA Capital Corporation, please visit