Mediafly snags $10 mln from Boathouse Capital

Chicago-based Mediafly, an enterprise software company, has secured $10 million in funding. The investor was Boathouse Capital. In addition to the funding, Andy Jang, vice president at Boathouse Capital, has been added to Mediafly’s board of directors.

PRESS RELEASE

CHICAGO, Jan. 4, 2017 /PRNewswire/ — Mediafly, a leading enterprise software company designed to help companies transform and evolve how they sell through the delivery of a perfect in-person selling experience, announced that it has received a growth round from Boathouse Capital. This is the first outside institutional round for the company and will provide Mediafly with a financial partner to support industry leading product innovation to meet the growing demand for more effective sales tools from organizations around the world.

Based in Chicago, IL, Mediafly is a trusted partner to some of the world’s largest brands helping them revolutionize how they interact with customers and prospects. Through Mediafly’s Evolved Selling Platform™, companies like MillerCoors, PepsiCo, and GE Healthcare are creating dynamic and interactive presentations that are changing the way salespeople engage both customers and prospects which is leading to significant improvements in sales results.

According to a recent Forrester study only 28% of all B2B companies are considered evolved sellers. The benefits, according to Forrester, for moving to an evolved model are very compelling:
Evolved companies experience on average a 10% lift in revenue growth
Evolved companies average a 125% increase in customer references
Evolved companies increase the speed to close by 68%

Carson Conant, CEO remarked, “We help companies accelerate up the curve of ‘evolved selling,’ which has proven to drive higher growth more quickly, enhance customer relationships, and achieve market leadership.”

As part of the transaction, Andy Jang, Vice President at Boathouse Capital, will be joining Mediafly’s Board of Directors. “We believe that there is a tremendous growth opportunity for Mediafly. Sales organizations are at a point of maturity where they are looking for more than a mobile sales tool and basic content management functionality. Increasing the effectiveness of sales organizations through the use of dynamic, interactive sales presentations with data driven insights are necessary to remain competitive and Mediafly delivers on that promise. We look forward to partnering with Carson and his team, who have built an impressive platform.”

About Mediafly
Mediafly is an enterprise software company that has worked with some of the most respected global sales organizations. The Mediafly Evolved Selling Platform™ aligns with every sales training methodology and is a proven technology for helping field sales organizations deliver a dynamic, interactive, insightful buying experience that ties seamlessly back to CRM. For the third year in a row, Mediafly has been recognized by Inc. Magazine as one of the top 5000 fastest-growing private companies in the US. For more information, visit www.mediafly.com.

About Boathouse Capital
Boathouse Capital is a leading private equity firm with $350 million of capital under management that specializes in providing flexible debt and equity capital to software and technology-enabled services businesses. The firm typically invests $5 million to over $25 million across the United States.

Boathouse Capital has previously made several investments in software and technology-enabled businesses including AvidXchange, Accurate Background, BioPharm Communications, Frontier Strategy Group, OrthoFi, and Pilgrim Software. For more information, visit www.boathousecapital.com.