Meltwater Group Buys IceRocket

The Meltwater Group is buying social search engine IceRocket for an undisclosed price. IceRocket, based in Dallas, was backed by angel investor Mark Cuban, and will continue to operate as a standalone search engine. Its technology will be integrated into Meltwater’s products. No terms of the deal were released.


The Meltwater Group, one of the world’s leading online media intelligence companies, today announced the acquisition of IceRocket, a top social search engine. Together, the companies will provide public relations, marketing, communications and advertising professionals with the most comprehensive set of tools for monitoring, analyzing and engaging in relevant conversations across social channels. All of IceRocket’s employees will join Meltwater.

Meltwater has grown to a $100 million company by delivering online news and social media monitoring and search engine marketing solutions. The company has 57 offices around the world serving more than 20,000 customers. IceRocket is an advanced real-time search engine that crawls over 200 million blogs, and an array of tweets, news, and videos that are each profiled, categorized and ranked for accurate results.

IceRocket offers market-leading blog search options for identifying trends, influencers, shared links and popular topics. IceRocket will continue to operate as a standalone search engine while its technology will be integrated with the Meltwater Buzz product, creating the most comprehensive and engaging social media intelligence platform on the market today.

“The acquisition of IceRocket gives us access to one of the richest sources of social media in the market,” said Jorn Lyseggen, chief executive officer and founder of Meltwater Group. “We arm our customers with sophisticated tools for mining social media for business insights, and this requires high quality sources. IceRocket helps Meltwater secure an enviable leadership position in the social media intelligence space. This acquisition represents an important step toward achieving our goal of generating $100 million in social media business within three years.”

“Since its launch in 2004, IceRocket has been at the forefront of social search – starting with blog searches and later expanding to social networking and microblogs,” says Blake Rhodes, IceRocket founder. “That’s why we’re thrilled about this acquisition and the potential to take social search to the next level. IceRocket’s integration with Meltwater Buzz will provide access to more sophisticated capabilities, such as measuring and analyzing social engagement and influence. We’re excited for this next chapter.”

In addition to IceRocket, Meltwater acquired social CRM company JitterJam in March 2011 and BuzzGain last year. The company intends to acquire more businesses and technologies to help further expand its product suite.

About IceRocket

IceRocket, a privately owned and operated search engine, is a global leader in commercial search services on the Internet, providing new and more powerful ways for customers to find exactly what they are looking for. IceRocket is pioneering commercial search by putting the interests and wants of consumers before advertisers. The company has innovative blog search technology to search the blogosphere and is headquartered in Dallas, Texas.

About The Meltwater Group

The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies. The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and search engine marketing.