Mercury Fund has led a $1.4 million Series A funding round in Apto, which provides cloud-based CRM and pipeline tracking software for the commercial real estate industry. Mercury Fund partner Ned Hill has joined Apto’s board of directors.
Apto, the leading provider of cloud-based CRM and pipeline tracking software for the commercial real estate industry, announced that it has raised $1.4 million in a Series A round of funding led by Mercury Fund. The new capital will help the company execute on strong market demand, expand its sales and marketing efforts, and broaden and accelerate product development.
Apto is a business application developed by commercial real estate brokers that gives brokers and teams a simple-yet-comprehensive tool for managing people, properties and pipeline. In addition, brokerage teams can manage back office functions such as invoicing, commission tracking, and accounting with Apto’s Back Office product.
The Series A financing builds on an exceptional year for Apto which saw a rapidly growing client list and a 450% year-over-year increase in revenue – and the company was recently listed as one of Houston’s Best Places to Work by the Houston Business Journal.
“Apto has experienced phenomenal growth in the last two years, and this funding is a great vote of confidence in our vision to bring commercial real estate out of the dark ages,” said Tanner McGraw, CEO and founder, Apto. “The Apto platform is scalable for brokerage teams of all sizes and brings the brokerage business onto one platform, improving efficiency and providing deeper insights into the business. We plan to use the funding to continue investing in the success of our customers and to further accelerate our growth.”
With this financing, Mercury Fund partner Ned Hill has joined Apto’s board. “Mercury was very impressed with the Apto team and the strong market momentum they have created,” said Hill. “Apto’s industry-specific, world-class platform can significantly improve broker efficiency and effectiveness – allowing them to focus on their clients and building their business.”
Apto marries the bullet-proof Force.com platform and a decade of industry know-how into a comprehensive business application for the commercial real estate brokerage industry. The application gives brokers and teams a simple yet comprehensive tool while solving the ever-present adoption issues faced by brokerages. Apto was founded in 2011 and is headquartered in The Woodlands, TX. For more information, please visit: http://www.aptotude.com
About Mercury Fund
Mercury Fund is a seed and early-stage venture capital firm. With over $200 million under management, Mercury invests in compelling and novel software and science-based startup opportunities, focusing on technology innovation originating in the U.S. Midcontinent. Since inception in 2005, Mercury has become one of the most active venture firms in the middle of the U.S., becoming a “go-to” fund for entrepreneurs at the earliest stages of idea generation, company formation, and market execution. For more information, please visit: http://www.mercuryfund.com