MidOcean Agrees to Sell Bushnell to ATK

MidOcean Partners has agreed to sell Bushnell Group Holdings to ATK. Financial terms weren’t announced. Overland Park, Kansas-based Bushnell makes accessories such as binoculars, telescopes, night vision equipment and GPS devices for sports like hunting and fishing. Morgan Stanley & Co. and Robert W. Baird & Co. provided financial advice to Bushnell.


NEW YORK–(BUSINESS WIRE)–MidOcean Partners, a middle market private equity firm, is pleased to announce that it has reached a definitive agreement to sell Bushnell Group Holdings, Inc., to ATK (NYSE: ATK). Bushnell is a leader in branded sports optics, outdoor accessories, and performance eyewear. MidOcean acquired Bushnell in August 2007 and has helped to transform the business as it completed nine add-on acquisitions into complementary product lines.


Bushnell offers a broad portfolio of high-quality, affordable products such as laser rangefinders, trail cameras, riflescopes, binoculars, hunting and shooting sports accessories, and sun, winter and safety eyewear.

“Bushnell is a leading provider of outdoor consumer-branded products,” said Blake Lipham, Bushnell Outdoor Products’ President and CEO. “I am very proud of what MidOcean and the Bushnell team have accomplished during our partnership. We have completed nine acquisitions and successfully launched a wide variety of new products and category extensions during our partnership, which have expanded our brands and enabled us to provide a broader range of exceptional products to the sports enthusiast customers we serve.”

Bushnell has a track record of product development and innovation, and provides a complementary portfolio of 19 outdoor brands including the iconic Bushnell brand and other authentic, heritage names such as Primos, Bollé, Hoppe’s, Uncle Mike’s, Butler Creek and Serengeti that are sold in more than 90 countries worldwide.

“MidOcean targets investments in companies that, like Bushnell, are leaders in their space where we see multiple opportunities for growth,” said Ted Virtue, MidOcean’s CEO. “We bring significant strategic and operating resources to our portfolio companies to support our management teams. MidOcean was very fortunate to have had the opportunity to partner with Blake and his team as we applied MidOcean’s growth methodology to the Bushnell platform.”

Morgan Stanley & Co. LLC and Robert W. Baird & Co. Inc. are acting as financial advisors to Bushnell, and Kirkland & Ellis LLP is acting as its legal advisor.

About MidOcean

MidOcean Partners is a premier private equity firm with offices in New York focused on the middle market. MidOcean is committed to investing in high-quality companies with stable market positions and multiple opportunities for growth. Targeted sectors include consumer, business services and industrial services. MidOcean utilizes a broad foundation of expertise in its focus industries to create value for its investors and partners. For more information, visitwww.midoceanpartners.com.

About ATK

ATK is an aerospace, defense, and commercial products company with approximately 14,000 employees and operations in 21 states, Puerto Rico, and internationally. ATK is headquartered in Arlington, Va. ATK’s Sporting Group is headquartered in Anoka, Minn. News and information can be found on the Internet at www.atk.com, on Facebook at www.facebook.com/atk, or on Twitter @ATK.