MidOcean Partners sold portfolio company The Allant Group Inc, an advertising data and analytics firm, to Vencap Technologies. The company will now operate under the name Allant Group LLC. Financial terms were not disclosed.
NAPERVILLE, IL (February 4, 2016) – The Allant Group, Inc., an industry-leading provider of advanced data analytics and customer insights solutions, today announced that its operations have been acquired by Vencap Technologies. With a new corporate leadership team in place, the company, which serves more than 250 enterprise-class and mid-market companies across the U.S., will now operate under the name Allant Group, LLC. The company plans to grow its portfolio of solution offerings and enter new industries by acquiring key talent, refining go to market initiatives, enhancing technology tools and platforms, and evaluating strategic investments.
“Allant Group will build on a 30+ year track record of delighting customers by combining our corporate assets with our tenured group of industry experts and partners to deliver leading edge data solutions for our valued customers,” said Gaurav Issar, CEO of Allant Group and a Board Member of Vencap Technologies. “We believe our advanced analytics capabilities will differentiate us in the market by providing a strategic service to our clients, enabling them to better serve their existing customers, target new customers and operate with a higher level of operational effectiveness. We plan to make significant additional investments in these solutions starting immediately.”
Allant Group solutions include omni-channel database marketing, digital advertising, cross-channel business-to-business data integration and unification, and a broad range of other data, data processing, analytic and strategic services. The company prides itself on providing industry-leading client satisfaction, top-tier flexibility and innovative solutions its clients have come to expect. Allant Group’s experienced staff includes experts across all areas of database marketing, customer relationship marketing (CRM), customer analytics, segmentation and modeling services, and marketing performance measurement.
About Allant Group
Allant Group is a leading provider of data aggregation, advanced data analytics, and customer insights solutions for companies in the telecommunications, media, retail, publishing, financial services, travel/hospitality and transportation industries. Founded in 1984, Allant Group is channel-, media-, creative- and data-independent, with a keen focus on optimizing client performance and return on investment (ROI). For more information, visit www.allantgroup.com and follow us on LinkedIn at Allant Group.
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