Mixpo Appoints Salim Hemdani to VP Post

Salim Hemdani has been appointed as vice president of software development of Mixpo Inc. Based in Seattle, Washington and with an office in Victoria, British Columbia, Mixpo is a cloud-based video marketing and analytics platform that helps businesses develop video advertisements. The company is backed by a variety of Canadian venture capital firms, including GrowthWorks, SpringBank Tech Ventures, and Yaletown Venture Partners.


Mixpo, the leading cloud-based video marketing platform, today announced that Salim Hemdani has joined Mixpo in a newly created position of Vice President of Software Development. Salim brings over 15 years of experience in software development, digital marketing, and platform strategy and will be focused on driving innovative and market-driven solutions for Mixpo’s core software development initiatives.

CEO Anupam Gupta says, “Salim’s wealth of experience and industry knowledge will help drive innovation of our core software platform to make advanced technology simple and accessible to our customers and partners. Salim will play a key role in driving rich cross-screen solutions for agencies and publishers, based on the latest software technologies, digital experiences, and client needs.”

Before joining Mixpo, Salim was CTO of Avalara and spent over eight years developing and deploying cutting edge digital experiences at Razorfish. At Razorfish he drove innovative tech-driven marketing solutions for Fortune 500 brands, working with clients including Microsoft, AT&T, Nike, DELL, Nintendo, Best Buy, MillerCoors, Costco and Levi. Salim managed the Creative, UX, Delivery and Technology disciplines for the Microsoft business and also acted as executive sponsor for all digital experiences executed by his team. He holds an Executive MBA from the University of Washington Foster School of Business and a Bachelor of Engineering degree from the Visvesvaraya National Institute of Technology in India.

Salim’s mantra is simple: engineering enables experiences. He excels in producing digital experiences unconstrained by technological limitations, fostering holistic solutions that align with customer and brand needs, and driving product and engineering teams to solve hard client problems through a unique blend of expertise, adaptability, and agility.

“Video advertising is a rapidly growing market and I am very excited to be part of the growing Mixpo team,” says Salim. “I am a technologist at heart with a passion to drive business and I hope to be part of the Mixpo team that will take our products to the next level. Mixpo provides an easy, scalable and fast self-serve platform which builds cross-screen video experiences that grow our client’s businesses.”

To learn more about Mixpo, please visit: http://www.mixpo.com/

About Mixpo

Mixpo is a cloud-based video marketing and analytics platform. We help media companies efficiently build differentiated cross-screen video ad products that command a premium. We also help brand marketers leverage any form or source of video content to maximize brand impact across screens and gain meaningful performance insights. Mixpo’s platform delivers the broadest and deepest array of video engagement reports available so media companies and brand advertisers can readily plan and act on use of online video with informed confidence. In 2013, we were selected by Forbes as one of America’s Most Promising Companies.

Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston, and Victoria BC.

Contact Information

Media Contact:
Hollis Guerra
(805) 403-0705

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