Montage Partners taps Awtry as marketing and PR manager

Montage Partners has named Brooke Awtry as marketing and public relations manager. Previously, she worked in Phoenix Art Museum’s PR division.


SCOTTSDALE, Ariz., May 6, 2019 /PRNewswire/ — Montage Partners, a Scottsdale, Arizona-based private equity firm, has announced the hiring of Brooke Awtry as marketing and public relations manager. In addition to spearheading marketing and branding for the firm, Brooke will also lead idea generation and execution of marketing and public relations initiatives that will help portfolio company management teams elevate their brands and continue to scale their companies.

“Brooke is a uniquely talented marketing and public relations professional who will help us continue to make meaningful post-closing contributions to the growth and success of the companies in which we invest,” said Jordan Tate, co-managing partner at Montage Partners. “We continue to receive positive feedback from our partners that marketing, in combination with other strategic and operational support such as upgrading accounting and technology infrastructure, is impactful and allows leadership of a high-growth business to stay focused on its priorities while accomplishing more.”

Prior to joining Montage Partners, Brooke worked in Phoenix Art Museum’s PR division, creating marketing campaigns and writing for the website, press campaigns and printed materials. Brooke also spent five years working at the largest U.S. non-profit, Fidelity Charitable, in a relationship management capacity to high-net-worth clients. She received her MBA and an MA in arts management from Southern Methodist University in Dallas, Texas.

As part of the firm’s marketing efforts, Brooke will direct the thought leadership program at Montage Partners, which will be available via the company’s website and social channels. “Marketing a private equity firm is a relatively new concept, so this role presents an exciting opportunity,” Brooke commented. “The lower middle market is filled with thousands of companies that are poised for growth, but it can be challenging for companies to know how private equity firms like Montage Partners can be a catalyst for continued success. Hopefully, our thought leadership content will fill this gap, making the value proposition more transparent through real-world examples.”

“We are excited to pioneer this type of role among lower middle market investors,” said Rob Wolfman, co-managing partner at Montage Partners. “The entrepreneurs we support, and their companies, have amazing histories, and Brooke’s addition to our team will help them tell their stories, reflecting our commitment to providing more than just capital to our portfolio companies.”

About Montage Partners
Founded in 2004 and headquartered in Scottsdale, Arizona, Montage Partners is a private equity firm that invests in established companies in the western U.S. with EBITDA between $1 million and $5 million. Above all other investment criteria, Montage Partners invests in exceptional people. Montage Partners provides liquidity to those who have spent years of their life building great companies, protects those companies through a transition of ownership and supports the next generation of a company’s leadership in executing on growth initiatives. For more information, please visit