New PE Firm to Invest in Small, Mid-Market Companies

A new Canadian private equity firm, Gustavson Capital Corp. (GCC), has been launched by Peter Gustavson, founder of Custom House Ltd., to invest in small and mid-market companies. The Victoria, BC-based GCC will invest up to C$5 million in businesses in diverse sectors, and which are focused on growth, making acquisitions or reorganization. GCC’s current portfolio includes four companies: Blue Sky Digital Media Ltd., an LED technology and advertising company, Diversified Health Clinic Ltd., Marv Holland Apparel Ltd., an apparel manufacturer and distributor, and Mexia Interactive Ltd., a digital marketing solutions provider.


VICTORIA, BC, Feb. 7, 2013 /CNW/ – Peter Gustavson, President and CEO, is pleased to announce the launch of Gustavson Capital Corp (GCC), a private equity firm targeting investments in exceptional early to mid-stage companies.

The new corporate website is

“The strength of the US and Canadian economies and our success as nations depends, in great part, on building companies that create thousands of new jobs and wealth for their stakeholders,” said Gustavson. “It’s about creating new businesses and new jobs and in turn making us a better society.”

“We’re beginning to identify a number of smaller companies that are beyond the early stage with a proven business model and in need of a strategic partner with capital and experience to help them grow. These companies have revenues near or past break-even and are expanding. Ideally, GCC aims to provide growth equity and expertise to help build a number of $100 million plus revenue enterprises.”

“This is very exciting and it’s what we like to do best,” said Gustavson.

The GCC portfolio will cover a broad range of sectors with investments of up to $5 million in new market entrants, corporate reorganizations, strategic acquisitions and organic growth. GCC has recently used its business valuation model to invest in companies in work-wear apparel, health and wellness, customer traffic analytics, and digital advertising technology.

The firm employs a skilled team of analysts and uses a Berkshire Hathaway-type investment model that looks for the potential for consistent profits, a good return on equity and significant unrecognized value.

GCC management has first-hand knowledge of the challenges entrepreneurs face when growing a small business, a history of executing on strategy and the ability to understand transactional data and flow. The team has the knowledge base to identify barriers to success, recommend solutions, build scalable process, leverage data to create value added reporting and manage investments through an IPO, an M&A or sale to a strategic buyer.

GCC also enjoys the benefits of a large network of contacts outside the firm including successful entrepreneurs and business people that can be leveraged for valuable advice and introductions to help companies achieve their growth objectives.

Peter Gustavson is the name behind an international success story. He founded a foreign exchange business with $35K and turned it into a global company with operations in more than eighty cities in North America, the UK, Europe and Asia Pacific before selling to Western Union for $370 million.

In 2010 Peter Gustavson made a $10 million donation to the University of Victoria to help develop the next generation of global business entrepreneurs through what is now called the Peter B. Gustavson School of Business.

SOURCE: Gustavson Capital Corporation

For further information:
and to arrange an interview please contact:
Don Fenton
Tel: 416-434-3681

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