Nielson Buys The Cambridge Group

The Nielsen Company, a New York-based media analytics, communications and publishing company, has acquired The Cambridge Group, a Chicago-based growth strategy consulting firm to Fortune 500 clients. No financial terms were disclosed. Nielsen shareholders include The Blackstone Group and KKR.


The Nielsen Company announced today that it has acquired The Cambridge Group, a leading growth strategy consulting firm to Fortune 500 companies. Headquartered in Chicago, The Cambridge Groupuses its intellectual capital to help clients develop growth strategies based on profitable current, latent and emerging demand.  Companies implement these strategies by aligning differentiated supply against the most profitable demand in their markets. Rick Kash, Founder and CEO of The Cambridge Group, will report to David Calhoun, Chairman and Chief Executive Officer, The Nielsen Company.


In making the announcement, David Calhoun said, “The Cambridge Group has built an impressive business advising talented CEOs and top management teams on issues directly related to their growth strategies.  Their approach to uncovering and capturing new sources of demand is unique in the consulting industry, and I’m delighted that Nielsen will provide this expertise directly to our clients.”


Rick Kash added, “We are very excited to be part of The Nielsen Company, and look forward to combining our teams to create innovative services that will help companies capture new sources of growth and profitabledemand.  No global consumer and media information company in the world has a more complete view of consumers.”


Since its formation in 1975, The Cambridge Group has worked with a wide range of CEOs and top management teams of blue chip clientsin the U.S. as well as globally. Rick Kash is the author of The New Law of Demand and Supply, which demonstrates how companies can execute a demand strategy to boost profits and grow faster.


About The Nielsen CompanyThe Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit


About The Cambridge GroupThe Cambridge Group ( is a strategy consulting firm focused on the development of growth strategies for Fortune 500 companies. For over 30 years, The Cambridge Group has used its proprietary approach, Demand Strategy™, to help clients achieve significantly higher growth rates, restore pricing power and enhance competitive differentiation.