Torstar Corp has agreed to acquire the publishing and theatre distribution rights of Canadian entertainment publication Cineplex Magazine from Cineplex. No financial terms were disclosed. Torstar, owner of the Toronto Star and other media outlets, was acquired last year by NordStar Capital.
TORONTO, March 31, 2021 /CNW/ – Torstar Corporation announced today it has entered into a long-term partnership with Cineplex whereby Torstar will acquire publishing and exclusive theatre distribution rights of Cineplex Magazine, Canada’s leading entertainment publication.
A mainstay of both the Canadian movie and publishing scenes for more than 20 years, Cineplex Magazine delivers exclusive interviews with A-list stars, the inside scoop on coming movies, and compelling photos from current films, movie sets and red-carpet events. Torstar will continue both print and digital publications of the magazine under the brand Star Cineplex. The two companies will work together to deliver exclusive content to movie fans and entertainment lovers across Canada.
“Cineplex Magazine is a fixture of the movie going experience in Canada,” said Paul Rivett, chair and co-owner of Torstar Corporation. “We are excited to take our Torstar capabilities around content development, publishing, sales and operations to make Star Cineplex both a successful business and offer an entertaining reading experience to the audience. We look forward to continuing that tradition and developing engaging, high-quality entertainment content for the Canadian audience through Star Cineplex.”
“We’ve been entertaining Canadians for over a century and for well over 20 of those years our guests have enjoyed Cineplex Magazine with our famous popcorn before the action on the big screen begins,” said Ellis Jacob, President and Chief Executive Officer, Cineplex. “We are proud that as part of this partnership the magazine will continue to be available for free at theatres across Canada and will reach even more Canadians with expanded digital publications and the scale of Torstar print publications.”
As part of the transaction, SCENE members can now also look forward to receiving advanced and exclusive content from Star Cineplex. Cineplex Magazine is the most popular entertainment magazine in Canada with over 3 million readers per issue and it is anticipated these readership levels will return and grow as theatres reopen and Canadians seek safe, out of home entertainment experiences.
Torstar is a leading news and media organization publishing trusted content across a variety of platforms. The company’s businesses include digital and print news organizations, such as the Toronto Star, Canada’s largest daily newspaper, six regional daily newspapers in Ontario, including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; and related businesses such as The Kit, EyeReturn, Wheels.ca, iPolitics, Toronto.com and Metroland Parcel Delivery Services. Torstar also holds a number of digital investments, including a majority interest in VerticalScope, a North American vertically-focused digital media company, and LeaseBusters, Canada’s leading car lease re-negotiation business as well as partnerships in Sing Tao, one of Canada’s leading Chinese-language media companies, Black Press and Canadian Press. To learn more about Torstar’s network of media properties please visit www.torstar