Norwest Venture Partners said Dec. 17 that it invested in Jolyn Clothing Co. Financial terms weren’t announced. Jolyn, of Huntington Beach, California, is a designer and e-retailer of women’s performance training swimwear, accessories, and ath-leisure apparel.
Norwest Venture Partners Invests in DTC Athletic Brand, Jolyn
December 17, 2018 07:00 AM Eastern Standard Time
PALO ALTO, Calif.–(BUSINESS WIRE)–Norwest Venture Partners announced today that it has made a growth equity investment in Jolyn Clothing Company, a leading women’s performance swimwear and active wear brand based in Huntington Beach, CA.
Jolyn was founded in 2010 by a lifeguard who saw a need for better looking, functional swimwear. The company’s broad network of decorated female athletes, including Olympic medalists and NCAA champions, are a key part of the company’s design, brand and sales efforts.
Jolyn joins other female-focused brands in Norwest’s portfolio including Kendra Scott Designs, Minted, Ritual, Bailey 44 and Madison Reed, and also embraces the firm’s broader strategy of investing in direct-to-consumer and omni-channel brands.
Norwest General Partner Sonya Brown led the strategic investment in Jolyn and will join the company’s board of directors. “We are thrilled to have the chance to work with the Jolyn team. The company embraces the female athlete and fitness enthusiast, and we look forward to helping Jolyn broaden its offering to even more consumers,” said Brown.
Stew Campbell, Vice President at Norwest, will also join the Jolyn board. “Jolyn has built an incredible, authentic brand while staying laser focused on serving its many happy customers. We look forward to doubling down on those efforts with the team.”
The company sells a majority of its products directly to consumers on jolyn.com and is known for its successful trunk shows at swim and water polo competitions. Jolyn recently opened its first brick and mortar store in Huntington Beach and plans to continue expanding across all channels in 2019.
About Norwest Venture Partners
Norwest is a leading growth equity and venture investment firm managing more than $7.5 billion in capital. Since our inception, we have invested in more than 600 companies. The firm invests in early to late stage companies across a wide range of sectors with a focus on consumer, enterprise, and healthcare. We offer a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders advance on their journey. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit Norwest. Follow Norwest on Twitter @NorwestVP.
About Jolyn Clothing Company
Jolyn Clothing Company is a designer and e-retailer of women’s performance training swimwear, accessories, and ath-leisure apparel, based in Huntington Beach, CA. Jolyn sells its products direct-to-consumer through its website as well as a network of brand ambassadors who are themselves highly decorated athletes, including Olympic medalists and NCAA champions in swimming, water polo, and other aquatic sports.