Novacap invests in digital media business Static Media

• Static Media has more than 100 million monthly website sessions, 20 million YouTube subscribers, 15 million Facebook followers and 8 million Snapchat subscribers across its brands
• The partnership with Novacap will enable the company to deliver on its strategy of growing its content leadership in existing and new verticals

Novacap has invested in Static Media, an Indianapolis-based owner and operator of a portfolio of digital media brands providing content in food, lifestyle, media and entertainment. No financial terms were disclosed.

Static Media was founded in 2012 by Reggie Renner and Mike Langin. Today, it has more than 100 million monthly website sessions, 20 million YouTube subscribers, 15 million Facebook followers and 8 million Snapchat subscribers across its brands.

The partnership with Novacap will enable the company to deliver on its strategy of growing its content leadership in existing and new verticals.

“Reggie and team have done an outstanding job in the last few years building Static Media into a formidable digital media platform,” said Samuel Nasso, a principal at Novacap, in a statement. ”The partnership with Static Media marks an exciting opportunity for Novacap to support the fantastic roadmap of growth that the company has in place. The demand for digital content has been rapidly increasing, and we are confident that together with Static Media’s impressive track record of innovation and scale, we can further accelerate their growth and expand their market leadership.”

Founded in 1981, Novacap is a Montreal-based mid-market private equity firm with more than C$8 billion of managed assets. It has invested in more than 100 platform companies and completed more than 150 add-on acquisitions

Evercore acted as financial advisor to Novacap, while Foley & Lardner served as legal advisor. Moelis & Company served as financial advisor to Static Media, while Lowenstein Sandler served as legal advisor.