NXT Capital Invests in Maxymiser

NXT Capital’s Venture Finance Group has closed growth financing facilities for Maxymiser, a provider of digital customer experience optimization solutions. These facilities will allow Maxymiser to further accelerate its remarkable revenue growth to date and capitalize on additional strategic growth opportunities.

PRESS RELEASE

NXT Capital’s Venture Finance Group today announced the closing of significant growth financing facilities for Maxymiser, a leading provider of digital customer experience optimization solutions. These facilities will allow Maxymiser to further accelerate its remarkable revenue growth to date and capitalize on additional strategic growth opportunities.

Maxymiser is a leading global provider of online testing, personalization and cross-channel optimization solutions. The company’s enterprise platform allows its clients to drive continuous improvements in their key online strategic goals and financial metrics.

Named as a leader by Forrester Research in its February 2013 Online Testing Wave, Maxymiser’s platform is used by hundreds of global companies including Alaska Airlines, Avis, Epson, Harry and David, HSBC, InterContinental Hotel Group, Sovereign Bank, Teleflora, Virgin Media, Wyndham Hotels and Resorts. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.

“NXT Capital’s financing is great news for our customers and partners and a sign of Maxymiser’s development past the venture capital stage to a mature, independent corporation. These facilities enable us to focus the funds available from our profitable existing operations and existing venture investments on innovative product developments. We are really excited about a string of new and disruptive product developments we’ll be launching over the next 12 months,” said Tim Brown, CEO of Maxymiser.

“Maxymiser has rapidly proven itself an invaluable partner to drive revenue growth in any serious online business,” said Joe Spinelli, Director, NXT Capital Venture Finance. “Maxymiser’s world class product suite and highly-experienced services teams help instill a culture of perpetual optimization, dramatically increasing the revenue performance of its clients. NXT Capital is very excited to be joining the Maxymiser team.”

About NXT Capital Venture Finance: NXT Capital Venture Finance serves entrepreneurs by providing less dilutive, more flexible forms of capital. With offices in Boston and Silicon Valley, NXT Capital Venture Finance has more than $500 million of committed capital to invest in emerging growth companies backed by venture capital and private equity firms, particularly those in the technology and life science sectors. Target clients range from pre-revenue companies led by dedicated entrepreneurs to late-stage, proven businesses seeking $1 million to $20 million of growth capital. For more information, see www.nxtcapitalvf.com.

About NXT Capital: NXT Capital provides structured financing solutions to middle-market and emerging growth companies, as well as real estate investors, through its Corporate Finance, Equipment Finance, Venture Finance and Real Estate Finance groups. Based in Chicago with offices in New York, Atlanta, Boston, Charlotte, Dallas, Phoenix, San Francisco and Silicon Valley, NXT Capital targets senior financing opportunities up to $150 million with a hold size up to $50 million. See www.nxtcapital.com.

About Maxymiser: Maxymiser enables any online business to turn every interaction into an experience with its cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser’s Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world’s most iconic brands.