Observer Capital-owned SourceMedia names CRO and CFO

New York-based b2b media company SourceMedia has hired Marianne Collins as chief revenue officer and Michael Caruso as chief financial officer. Previously, Collins worked at Investcorp. where she was an advisory director while Caruso worked at Deloitte/CRG Financial Services. SourceMedia is owned by Observer Capital.


New York, NY (PRWEB) January 06, 2015

SourceMedia – a diversified digital media company serving the financial, technology and healthcare industries – announced today the appointment of two senior executives. Marianne Collins has been appointed to the new role of Chief Revenue Officer and Michael Caruso has been named the company’s Chief Financial Officer.

Reporting to Chief Executive Doug Manoni, these two professionals complete the formation of SourceMedia’s new executive committee. Working with an existing deep roster of sales, content, marketing and digital professionals, the executive committee is charged with remaking the company for its future, establishing centers of excellence, and advancing its strategy as a leader in digital media, marketing services, research, and events.

Collins joins SourceMedia from Investcorp, where she was an Advisory Director, working with several of its portfolio companies and prospective investments involving revenue management in B-to-B markets. Before that, she spent 10 years with Merrill Corporation/Wordwave as Senior Vice President, General Manager and Chief Operating Officer of its litigation support, e-discovery and document management business. Earlier Collins held several senior positions over a 10-year period at Fidelity Investments, including Vice President Sales for Institutional Services.

As SourceMedia’s Chief Revenue Officer, Collins will be responsible for all media-related revenues. The company created the role to unify revenue management and drive growth.

Caruso joins SourceMedia from Deloitte/CRG Financial Services. A Certified Public Accountant and a Certified Internal Auditor, Mike worked with Deloitte/CRG Financial Services for the past eight years, primarily serving media and technology companies. Prior to Deloitte, Mike was CFO of Ziff Davis Enterprise, and spent 18 years in various senior-level roles at The Boston Globe. In his new role, Caruso will oversee SourceMedia’s accounting, financial planning and analysis, and corporate I.T. functions.

“As leaders and innovators in their respective disciplines, Marianne Collins and Mike Caruso possess the professional backgrounds that SourceMedia requires,” said Manoni. “Both executives bring deep experience in digital media and change management within B-to-B markets – work that directly supports SourceMedia’s objective to drive rapid growth under its new ownership structure.”

The executive appointments come as SourceMedia accelerates the expansion of its digital capabilities, deepening audience engagement on digital platforms and strengthening the company’s position as a specialized provider of information services, performance marketing and research. The company was acquired in August 2014 by Observer Capital, a strategic and financial partnership that will enable continued organic growth and support acquisitions. It was the first major acquisition for Observer Capital, which focuses on private equity and special situation investments, partnering with talented management teams to build and grow businesses.

About SourceMedia
SourceMedia is a diversified business-to-business digital media, marketing services, research, and event company serving senior professionals in the financial, technology, and healthcare sectors. Brands include American Banker, The Bond Buyer, Financial Planning, On Wall Street, Mergers & Acquisitions, Accounting Today, Health Data Management, and Employee Benefit News. Information about SourceMedia is available at

About Observer Capital
Observer Capital, founded in 2013 by Joseph Meyer, is an investment firm focused on private equity and special situation opportunities across the media, finance and business services industries. By bringing partnership and experience to each investment, Observer Capital seeks to enhance value through strategic growth initiatives, operating and technology improvements, and add-on acquisitions. Information about Observer Capital is available at