OMERS-backed Sysomos names Tom Carlock its innovation VP and CCO

Sysomos Inc, a social media monitoring and analytics company and affiliate of Marketwired Inc, has appointed Tom Carlock as its new vice president of innovation and chief customer officer. Carlock, who previously worked for Dun & Bradstreet Corp (NYSE: DNB), has more than 20 years in data intelligence. Formerly venture-backed, Sysomos was bought by Toronto-based Marketwired, a newswire services provider, in 2010. The company is majority-owned by Canadian private equity firm OMERS Private Equity, the investment arm of the Ontario Municipal Employees Retirement System.


Sysomos Appoints Tom Carlock Vice President, Innovation and Chief Customer Officer

Innovation Guru and Big Data Expert to Expand Sysomos’ Digital Offering and Data Analytics Capability

TORONTO, ON, May 07, 2014 (Marketwired via COMTEX) — Sysomos, a Marketwired company and the leading provider of social media monitoring and analytics to the world’s top brands, today announced that Tom Carlock (@datawhiz) has joined the company as Vice President of Innovation and Chief Customer Officer. In this newly created role, Tom will report directly to Marketwired CEO, Jim Delaney.

As a thought leader with deep experience in big data and predictive analytics, Tom brings advanced strategic insight and leadership to Sysomos at a time when the market demands comprehensive intelligence encompassing social and next-level digital data. Tom is an accomplished leader and innovator of high-technology solutions, including being at the forefront of mining information for context and action in a way that enables marketers to create better customer experiences.

“Tom has demonstrated the leadership, vision and technical talent to drive new ideas and innovative solutions in data and analytics and create industry game-changing solutions,” said Jim Delaney, Marketwired CEO. “The ‘future of social’ will be delivered by visionaries who create the most innovative and advanced analytical solutions with real business value. Tom is a true visionary, and our clients will undoubtedly benefit from his expertise.”

In welcoming Tom, Jim Delaney reunites the development duo from Dun & Bradstreet that transformed the commercial data industry and created D&B’s highest growth strategy. Together, Jim and Tom created the Data-as-a-Service concept (DaaS) and developed the product suites that directly integrated D&B’s core content and data services into world-class data platforms such as Salesforce CRM, Microsoft Dynamics, Oracle CRM and Eloqua, SAP CRM and Informatica MDM.

“Tom Carlock has been instrumental in leading new products in the Data-as-a-Service space,” said Ray Wang, principal analyst, founder & chairman at Constellation Research. “He is a pioneer in data management and big data.”

With more than 20 years in data intelligence, Tom has a track record of operating one step ahead of his competition and has built a reputation as an “early adopter” of some of today’s leading business solutions.

“I started my career with the goal of creating unique customer experiences that would change the lives of others,” said Carlock. “As the leading social intelligence company, Sysomos represents an opportunity for me to pursue the dream of building the industry’s most advanced social media analytics solutions, while being part of one of the most innovative companies in the world.”

About Sysomos

Sysomos, a Marketwired company, is a state-of-the-art social analytics and monitoring engine that offers instant and unlimited access to all social media conversations. An indispensible source of business intelligence, the Sysomos engine collects data from blogs, Facebook, Twitter, Tumblr and other social networks, message boards, wikis, and major news sources. Using proprietary
contextual text analytics and data mining technology, Sysomos enables clients to identify practical and strategic opportunities for advantage. To learn more about Sysomos and its products, please visit and follow us at @Sysomos.

About Marketwired

Partnering with companies of all sizes — from start-ups to Fortune 500 enterprises — Marketwired (@Marketwired) is an innovative, social communications company offering best-in-class global news distribution and reporting. Powered by Sysomos, Marketwired’s products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what’s happening, why it’s happening, and who’s driving the conversations.

Marketwired is majority-owned by OMERS Private Equity ( ) which manages the private equity activities of OMERS Administration Cooperation and today has $6.4B of investments under its management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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