Onex-backed OneDigital buys Fulcrum Partners assets

OneDigital Investment Advisors, an SEC-registered investment adviser and subsidiary of OneDigital, has acquired the assets of Fulcrum Partners.

OneDigital Investment Advisors, an SEC-registered investment adviser and subsidiary of OneDigital, has acquired the assets of Fulcrum Partners. No financial terms were disclosed. Fulcrum Partners is an executive benefits consultancy. OneDigital is backed by Onex Corp.


ATLANTA–(BUSINESS WIRE)–OneDigital Investment Advisors, an SEC-registered investment adviser and wholly-owned subsidiary of OneDigital, the nation’s leading strategic advisory firm focused on driving business growth for employers of all sizes, today announced it has acquired the assets of Fulcrum Partners—marking the firm’s expansion into the nonqualified deferred compensation plan (NQDC) market.

Following another exceptional year of growth, OneDigital continues its efforts to streamline benefits solutions for employers of all sizes. The firm’s alignment with Fulcrum Partners furthers its position as a premier employee benefits advisory firm, advancing into the nonqualified deferred compensation plan (NQDC) market and creating a new window of opportunity to deliver uniquely tailored executive benefit solutions.

As part of the agreement, OneDigital Investment Advisors will assume responsibility for advising approximately $7 billion in additional, nonqualified plan assets. This includes plans sponsored by publicly and privately held companies, many of which have been clients of Fulcrum Partners for decades. Twelve advisors and 17 employees total have joined OneDigital from Fulcrum to broaden the scope of financial counseling to range from entry-level to C-Suite programs.

“The data shows American workers at all income levels are not saving enough for retirement,” said President of OneDigital Retirement + Wealth Vince Morris. “This includes owners and executives of companies that sponsor traditional retirement plans because highly-compensated employees are capped at what they can contribute to a 401(k) account. Therefore, we are excited to expand our holistic benefits offerings to include executive compensation strategies. Our firm is focused upon helping employees of all ages and income levels financially prepare for retirement and then assisting them in retirement.”

“The addition of executive benefits, including nonqualified deferred compensation plans, will provide employers with another tool for addressing their business goals while simultaneously providing their employees with a tool to work toward their own retirement goals. Through personalized investment strategies with retirement planning options for key employees, employers will be better positioned to attract and retain key management talent in an employee-centric market,” Morris added.

“After significant due diligence, we determined that OneDigital is an organization whose culture, character, and people emulate our values at Fulcrum Partners,” said Mike Powers, Chief Administrative Officer, Fulcrum Partners. “It is an organization filled with people focused on integrity and service to others. Aligning our two organizations creates opportunities to secure our existing business while adding breadth and depth to our go-to-market strategies. All of this could be achieved without losing the hands-on approach our clients and partners expect from Fulcrum Partners. We are proud to be joining the OneDigital family.”

OneDigital’s comprehensive advisory services and market-leading solutions are now offered in more than 100 offices and an additional 45 retirement + wealth offices throughout the country, serving around 60,000 clients, 5,000 retirement plans and approximately 900,000 participants. Strategic partnerships have led to significant growth for the firm, fueling its investments in technology solutions and other resources that deliver efficiencies for broker partners and the customers they serve.

About OneDigital
OneDigital is the leading strategic advisory firm in the U.S. and has consistently led from the front as a workplace ally for 20 years. OneDigital’s unique ability to converge health, wealth and human resources into a hub of services and business guidance has empowered companies to create workplaces that attract and retain talent while fueling innovation and company growth. As employee healthcare, wellness and workplace benefits continue to shift, companies of all sizes have relied on OneDigital’s exceptional advisory teams for counsel and its adjacent services, including employee benefits, holistic HR services, employee wellbeing and pharmacy consulting, as well as the retirement and wealth management services provided through OneDigital Investment Advisors. Headquartered in Atlanta, OneDigital’s more than 100 offices and 2,400+ business strategists serve the needs of over 60,000 employers across the nation.

OneDigital has been named to the Inc. 5000 List of America’s fastest-growing companies every year since 2007, one of only 11 companies to do so. Currently listed as 18th on Business Insurance’s list of 100 Largest U.S. Brokers, OneDigital’s deep analytic abilities and experienced advisors deliver insights that reduce business risk and improve plan design and performance. For more information, visit (Investment advice offered through OneDigital Investment Advisors, an SEC-registered investment adviser and wholly owned subsidiary of OneDigital.)

About Fulcrum Partners LLC
Fulcrum Partners LLC ( is one of the nation’s leading and largest executive benefits consultancies. With a team of experienced industry professionals who serve with diverse skill sets, targeted experience and in-depth expertise in executive compensation and benefits consulting, the consultants at Fulcrum Partners focus on an integrated approach to the design, financing and plan administration of executive benefits programs. Fulcrum Partners LLC is a wholly independent, member-owned firm dedicated to helping organizations enhance their Total Rewards Strategy. Founded in Ponte Vedra Beach, Florida (2007), today the company has offices in Atlanta, Georgia; Chicago, Illinois; Charleston, South Carolina; Columbus, Ohio; Honolulu, Hawaii; Salt Lake City, Utah; Los Angeles and Newport Beach, California; Orlando, Ponte Vedra Beach and Delray Beach, Florida; Portland, Oregon; and Washington D.C.