Oracle Buys Involver

Oracle has acquired Involver. Involver is an online solution for global brands trying to connect with customers across the social web.


Today we are excited to announce that we have signed an agreement for Oracle’s purchase of Involver and we expect the transaction to close in the summer of 2012. The proliferation of social media has changed the way that organizations and consumers interact. Consumers want to have anytime access to information, reviews and recommendations – online and through their mobile devices – from a growing number of social networks. Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers’ needs. Social savvy customers expect brands to build social campaigns that are engaging, easy to navigate and that provide a consistent experience across multiple touch points.

The combination of Involver with Oracle is expected to create the most advanced and comprehensive cloud-based social solution, across marketing, sales and service touch points. Our technology is expected to extend Oracle’s social platform to help customers more easily and cost-effectively collaborate and build engaging applications and social experiences across social networks and the Open Graph.

This acquisition is a combination of the best of both worlds; we will be combining our industry leading social marketing solutions with the comprehensive Oracle Cloud. We are pleased to bring Oracle’s experience to our customers who will benefit from access to a suite of social offerings which include: social listening and monitoring capabilities acquired from Collective Intellect, social service capabilities from RightNow and additional publishing and analytics capabilities from Vitrue. Involver customers will also benefit from Oracle’s comprehensive support and service through their global scale and reach.

Our management and employees are expecting to join Oracle, bringing domain and social expertise to the Oracle team. We are extremely excited about the prospects of this combination and are continuing to work diligently on bringing innovative technology to market place.

I would like to extend a personal thank you, on behalf of our co-founders, Noah Horton, Rahim Fazal and myself; to the Involverites for your unwavering commitment to providing comprehensive, innovative and creative solutions for the social marketing industry. Your expertise and willingness to always go the extra mile has brought us to this incredible turning point, not only for Involver, but for the world of social technology solutions.

As a team, we are committed to keeping our customers and followers informed; and will provide updates as more news becomes available.