ORIX Private Equity Invests in R2integrated

ORIX Private Equity has invested in R2integrated. Financial terms weren’t announced. Baltimore, Md.-based R2integrated is a digital and social marketing agency. ORIX Private Equity is a business unit of ORIX USA, the financial conglomerate based in Dallas.


ORIX Private Equity today announced its investment in R2integrated (“r2i”), a leading digital and social marketing agency. This investment will accelerate r2i’s growth and allow r2i to pursue acquisitions in the digital and social marketing industry within key US and international geographies.
Headquartered in Baltimore, MD, r2i is a digital agency that offers web content management, digital marketing, and social media expertise to a variety of clients from Fortune 500 companies to non-profit organizations. R2i has been recognized by Inc. magazine as one of the fastest-growing companies in the US and won numerous industry awards including multiple Webby, AMA Marketing Excellence, Addy and W3 awards for its work with clients.

The current r2i management team, including Matt Goddard , Chief Executive Officer, Dave Taub , Chief Creative Officer, and Chris Chodnicki , Chief Technology Officer, will continue to lead the company, which will benefit from the financial and strategic resources created by ORIX’s investment.
Goddard of r2i, commented, “We are pleased to establish a relationship with ORIX and its team, who will help us capitalize on new growth opportunities, support our financial needs, and enable us to respond quickly and forcefully to the dynamic digital and social media marketplace.”
“We researched many companies in the digital marketing space. R2i stood out for its accomplished management team, industry thought leadership and market presence as a pre-eminent independent digital agency. We chose to invest with r2i in its continued pursuit of its growth strategies,” said Chris Smith , a Senior Managing Director of ORIX USA.
About ORIX
ORIX Private Equity invests in middle market companies seeking equity capital of $5-25 million. ORIX Private Equity is a business unit of ORIX USA, a Dallas-based financial conglomerate with more than 1,400 employees and primary offices in Dallas, New York, Los Angeles, Columbus and Minneapolis. ORIX USA holds approximately $6 billion of assets and manages an additional $25 billion. ORIX USA is a wholly owned subsidiary of ORIX Corporation, a Tokyo-based, publicly owned international financial services company with operations in 28 countries worldwide. ORIX Corporation is listed on the Tokyo (8591) and New York Stock Exchanges (IX). Visit us at www.orixpe.com or www.orix.com.
About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable, and Hershey’s. Visit us at www.r2integrated.com.
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