Ovation Fertility hires new VP

Ovation Fertility, a provider of fertility lab services, has named Ian Koons as vice president of physician partnerships. Previously, Koons worked at Advantia Health. Ovation Fertility is backed by Morgan Stanley Capital Partners.


Ovation® Fertility has hired healthcare mergers and acquisitions expert Ian Koons to fill a newly created role as vice president of physician partnerships, responsible for identifying and executing on IVF laboratory acquisition opportunities to expand Ovation’s national network.

“Ovation is a fast-growing company, and it’s important that we maintain solid growth going forward,” says Ovation co-founder and Chief Executive Officer Nate Snyder. “It was time to add an experienced, dedicated resource to assist us with these efforts. I’ll remain deeply involved in decision-making surrounding our strategic growth, but I’m also looking forward to having more time to focus on other corporate initiatives that will help us achieve our goals.”

Koons chose to join Ovation in September 2019 after serving as vice president of provider growth at Advantia Health, where he was responsible for all talent strategy and execution for the private-equity-backed healthcare company.

“Ovation appeals to me because it removes operational silos and creates an ecosystem of shared experiences within reproductive medicine,” Koons says. “It is really the sharing of experiences that drives providers toward creating better patient experiences and better outcomes. I am excited about leading Ovation’s process for mergers and acquisitions of top-quality IVF labs, partnering with our private equity sponsor Morgan Stanley Capital Partners to do due diligence, structure deals, work with physician partners and assist through the entire process.”

Before joining Advantia in 2017, Koons was president and chief executive officer of Patient Ready Clinicians, a Virginia-based, full-service healthcare staffing and recruiting firm that he founded in 2012.

Learn more about Ovation and Ian Koons at http://www.OvationFertility.com.

About Ovation Fertility
Ovation® Fertility is a national network of reproductive endocrinologists and scientific thought leaders focused on reducing the cost of having a family through more efficient and effective fertility care. Ovation’s IVF and genetics laboratories, along with affiliated physician practices, work collaboratively to raise the bar for IVF treatment, with state-of-the-art, evidence-based fertility services that give hopeful parents the best chance for a successful pregnancy. Physicians partner with Ovation to offer their patients advanced preconception carrier screening; preimplantation genetic testing; donor egg and surrogacy services; and secure storage for their frozen eggs, embryos and sperm. Ovation also helps IVF labs across America improve their quality and performance with expert off-site lab direction and consultation. Learn more about Ovation’s vision of a world without infertility at http://www.OvationFertility.com.