OwnerIQ Raises $7.5M, Doubles Valuation

OwnerIQ said it raised $7.5 million in a Series E round led by Longworth Venture Partners and Kepha Partners and joined by its six existing investors. The company said it doubled its valuation. No additional details were available.


OwnerIQ Secures New Round of Funding, Doubles Valuation

Transforming brands’ online audiences into ownership-targeted media

BOSTON, July 2, 2012 — OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today that it has closed a $7.5 million expansion round. All existing investors participated, and the investment doubled the company’s valuation.

OwnerIQ’s relationships with manufacturers and online retailers have enabled it to bring ownership targeting to the marketplace, where it has delivered strong results for advertisers — reaching highly targeted audiences in real time at scale. Those strong results, which leverage OwnerIQ’s unique technology, prompted the company to expand its offerings, creating new revenue streams for brands, in order to better serve manufacturers and retailers. In recent months the company built CoEx, the cooperative exchange that enables manufacturers to share site-visitor data easily with online retailers. More than 100 retailers and manufacturers are currently using the platform. OwnerIQ has also pioneered the concept of Branded Audience Networks, partnering with several top retailers to transform their web assets into revenue-generating ad networks.

“OwnerIQ CEO Jay Habegger was the first to see the value in the online assets of brands and retailers, and he began to build the necessary tools early,” said Jim Savage, a partner and co-founder of Longworth Venture Partners. “That’s why, in collaboration with its retailers and manufacturers, using its owned media asset to create new marketing opportunities and revenue streams for its partners, OwnerIQ is so well-positioned to take advantage of this important trend.”

OwnerIQ launched CoEx for retailers and manufacturers earlier this year. It will soon announce the first Branded Audience Networks.

This financing news appeared first in Ad Age.

About OwnerIQ

OwnerIQ is the advertising network that invented the concept of Ownership Targeting.  The company partners with top retailers, manufacturers and publishers to transform their website visits into unique Ownership Targeted media opportunities, and in turn creates digital ad revenue for these partners.

OwnerIQ’s Advertising Solutions enables advertisers and agencies to target an online display advertising message to consumers based on the product and brand they own and/or intend to buy. This is Ownership Targeting.   In addition, their real-time cross exchange demand-side platform (“DSP”) OPTMS™ reaches 90% of the web.

OwnerIQ’s Media Solutions offers a complete and total end-to-end solution that makes it possible for retailers and manufacturers to generate ad revenue from their website or commerce platform.

Founded in August 2006, OwnerIQ is based in Boston and is led by a proven management team of online media professionals. For more information, please visit www.owneriq.com.