Palladium invests in jewelry retailer Daniel’s

Palladium Equity Partners has acquired a majority stake in Daniel’s Jewelers, a California-based specialty jewelry retailer. No financial terms were disclosed. The Sage Group advised Daniel’s on the transaction.


NEW YORK, Nov. 24, 2014 /PRNewswire/ — Palladium Equity Partners, LLC (along with its affiliates, “Palladium”), a private investment firm with over $2.5 billion in assets under management, today announced that it has made a majority investment in Daniel’s Jewelers (“Daniel’s” or the “Company”), a specialty jewelry retailer in California.

Daniel’s Jewelers, founded in 1948 as a family-operated business, has grown from a single store to 73 locations throughout Los Angeles, the Inland Empire, San Diego, Orange Country, Ventura, the Central Valley and the Central Coast.

“Daniel’s Jewelers has established an attractive market position over the past 66 years with a well-respected brand, strong customer loyalty and compelling value proposition to its customers,” said Luis Zaldivar, a Managing Director of Palladium. “We look forward to working with the Daniel’s leadership team on a range of new initiatives to support the growth of the Company, including opening new locations and pursuing strategic acquisitions, both inside and outside of California.”

Daniel’s will continue to be led by David Sherwood, a member of the founding family and the Company’s Chief Executive Officer since 2007.

Sherwood said, “We are delighted to partner with Palladium, a firm with extensive expertise and many years of experience helping founder-owned businesses reach the next level of growth. With this partnership in place, we are well-positioned to continue offering the strong service and convenient financing options upon which my grandparents, father and uncle built the company as we expand our footprint into new markets.”

Terms of the investment were not disclosed. Daniel’s was advised by The Sage Group.

About Daniel’s Jewelers
Headquartered in Culver City, California, Daniel’s is a specialty jewelry retailer serving the southern and central California markets through a footprint of 73 retail locations. Its family-operated business has been making diamond dreams come true and serving its customers’ jewelry & credit needs since 1948. For additional information, please visit, call (800) 819-8000 or follow Daniel’s on Facebook at

About Palladium Equity Partners, LLC
Palladium is a middle market private equity firm with over $2.5 billion in assets under management. Palladium seeks to acquire and grow companies in partnership with founders and experienced management teams, and focuses primarily on buyout equity investments in the range of $50 million to $150 million. Since its founding in 1997, Palladium has invested over $1 billion of capital in more than 20 platform investments and over 50 add-on acquisitions. The principals of the firm have significant experience in financial services, business services, food, healthcare, industrial and media businesses, with a special focus on transitioning founder-owned businesses and investing in companies it believes will benefit from the growth in the U.S. Hispanic population. In April 2014, Palladium announced the final closing of Palladium Equity Partners IV, L.P. at $1.14 billion, significantly exceeding its target. Palladium is based in New York City. For more information, visit