Petry Media Inc., which is backed by private equity firm and holding company Patriach Partners, has named Doug Fierro to the post of chief executive. Previously, Fierro served as the president and chief executive of WMI, a sales and marketing services company working across digital media, magazines, television and newspaper. He also worked previously in various management positions at Primedia, American Express Publishing and Hearst.
Patriarch Partners, LLC, (Patriarch) a private equity firm and holding company managing 74 companies with annual revenues of more than $8 billion, has announced the appointment of Doug Fierro as CEO of portfolio company Petry Media, Inc., an industry leading multi-platform Media Company. The announcement, made by Lynn Tilton, Patriarch’s founder and CEO, follows an extensive search for the best executive leadership in the media sales, advertising representation, digital and marketing spaces.
“Doug’s extensive record of achievement as a leader and creative developer of cross-platform media organizations made it clear that he is uniquely qualified to drive the future growth of Petry Media,” said Tilton. “His operational skills, entrepreneurial spirit and vision will guide the expansion of Petry Media from its current core business model to a future defined by innovative offerings and services across digital, mobile, and video meeting the needs of current and future clients, increasing revenues, market share and profits.”
Fierro adds, “I know the extraordinary team at Petry Media is anxious to continue to grow and expand on their over 80 years of service and leadership in the industry. It will be very exciting to help lead Petry into new businesses to further make Petry Media indispensable to our clients.”
Prior to joining Petry Media, Mr. Fierro served as the President and CEO of WMI, a multi-faceted sales and marketing services company which acts as a marketing strategist and ad network across multiple media categories including: digital, magazines, out-of-home, TV and newspapers. He has also served in senior management positions at KKR owned Primedia, American Express Publishing and the Hearst Corporation. In addition, Fierro has also launched numerous magazines, and successfully developed and expanded targeted consumer events.
About Petry Media, Inc.:
Petry Media, Inc. is a full service media representation firm that specializes in the national spot television, global multimedia and digital advertising markets. Petry Television, the Company’s core subsidiary, represents more than 200 television stations across the country, and provides a full range of ad sales and support services. Petry Network, another key division, represents RFD-TV and “Fearless Music,” which have a combined audience of over 100 million. Petry Digital has been created in association with LIN Broadcasting to access the rapidly growing digital advertising market in the United States. This division focuses on multimedia advertising opportunities initially in the online and mobile space.
About Patriarch Partners, LLC:
Patriarch Partners, LLC, is a private equity firm and holding company managing 74 companies with annual revenues of more than $8 billion. Founded by Wall Street veteran Lynn Tilton in 2000, Patriarch is dedicated to saving American manufacturing jobs by saving American companies that have fallen from economic favor. Since its inception, Patriarch has bought more than 150 companies, and in so doing has saved over 250,000 jobs. Patriarch’s portfolio includes a broad range of industrial concerns including Dura Automotive, American LaFrance, Denali, and MD Helicopters, in addition to iconic American brands such as Rand McNally, Spiegel Catalogs and Stila Cosmetics. Under Ms. Tilton’s leadership, Patriarch has become the largest woman-owned business in America employing more than 120,000 employees. For more information, please visit: www.patriarchpartners.com.