PE-backed Brite Media buys Clean Zone

Brite Media Group, which is backed by The Beekman Group, has acquired Indiana-based Clean Zone Marketing, a provider of transit advertising services. No financial terms were disclosed.


NEW YORK–(BUSINESS WIRE)–Brite Media Group (“Brite Media”), a leading specialty out-of-home advertising company, today announced the acquisition of Clean Zone Marketing (“Clean Zone”). Based in Indiana, Clean Zone provides transit advertising services to a wide range of clients through its exclusive relationships with municipal and private transit agencies.

Clean Zone is growing rapidly and has become one of the Midwest’s largest transit advertising companies. Matthew Murray, the founder of Clean Zone, will join the Brite Media team in a leadership role and continue to lead the Clean Zone business.

“I am thrilled to be partnering with Brite Media during this important juncture in Clean Zone’s evolution,” said Matthew Murray. “Brite Media’s infrastructure and operational resources and strong track record in scaling specialty out-of-home advertising networks will enable us to broaden our reach and better serve our advertiser and transit agency partners.”

“We could not be more excited to welcome Clean Zone into the Brite Media family,” said Joe Puglise, Brite Media’s Chief Executive Officer. “Clean Zone has an excellent and unrivaled reputation in its core markets, and we look forward to further developing its long track record of success and continuing to add scale to our transit segment together.”

“Matt will be an excellent addition to our team,” said Michael Ellis, Brite Media’s President and Chief Operating Officer. “The combination of our businesses is highly complementary and will allow Clean Zone to pursue future transit growth opportunities with the support of Brite Media’s operations team.”

Brite Media has pioneered several creative advertising products, historically focused on hand-delivered marketing messages, which enable advertisers to reach consumers effectively, cost-efficiently, and in an engaging way. The Beekman Group (“Beekman”), a private equity firm based in New York which acquired Brite Media in 2014, is excited to continue supporting the management team in building the business and in making additional strategic acquisitions.

About Brite Media Group
Brite Media is a specialty out-of-home advertising company focused on “hand-delivered” marketing messages with high consumer engagement. The Company’s products are sold through diversified, exclusive and nationwide contracted networks of retail partners. Brite Media also produces customized coffee sleeves for café vendors and other distribution customers. Brite Media is headquartered in New York and Oakland, California. For more information, please visit

About Clean Zone Marketing
Established in 2010, Clean Zone Marketing has grown rapidly over the past 7 years into one of the Midwest’s largest transit advertising agencies. Based in Indianapolis, Clean Zone Marketing has agreements with several large city, county, and specialty transit agencies covering over 80 counties and 6 million people in Indiana, Ohio, and Illinois. We manage a fleet of over 900 Transit Buses offering Full Bus Wraps, King Panels, Back Wraps, Tails, Queens, Bus Shelters and Interior Cards. For more information, please visit

About The Beekman Group
The Beekman Group is a leading private equity firm, based in New York, dedicated to bringing financial and operational resources to lower middle-market companies. Beekman’s team consists of experienced private equity professionals, as well as a select group of Industry Advisors, who are leading executives in Beekman’s targeted industry segments. This Industry Advisor focused approach to investing is the cornerstone of Beekman’s investment strategy — creating value through accelerating growth and transformational change in partnership with small and middle-market management teams. For more information, please visit