PE-backed CreativeDrive buys Hudson Studios

CreativeDrive, a portfolio company of Bertram Capital, has acquired New York-based Hudson Studios, a property that offers five connecting studios that measures a total of about 30,000 square feet of space. No financial terms were disclosed.


NEW YORK, Oct. 20, 2016 /PRNewswire/ — CreativeDrive, a digital content creation network designed to satisfy the rapidly growing need for digital visual content, has partnered with Ray Brown through the acquisition of Hudson Studios, a New York-based studio located in the Starrett-Lehigh building at 601 West 26th Street.

Located adjacent to High Line Park, Hudson Studios offers five connecting studios totaling approximately 30,000 square feet of space and a full range of equipment to meet any creative requirement. Hudson Studios will build on CreativeDrive’s existing New York footprint of digital and motion studios, now representing over 150,000 square feet in the New York area. More importantly, this transaction represents the partnership of CreativeDrive and Ray Brown, Principal of Hudson Studios and founder of raybrownrepresents, a leading talent agency representing photographer and stylist talent.

“With CreativeDrive, we are building a content creation platform which is firmly positioned to meet the fast growing content needs of retailers and brands in an omni-channel marketplace,” said Jeff Drazan, Managing Partner at private equity firm Bertram Capital and Chairman of the Board of CreativeDrive. Drazan added, “We believe Ray Brown’s substantial industry relationships and CreativeDrive’s cutting-edge content creation capabilities will be a powerful combination in the market.”

“We are extremely excited for Hudson Studios to join CreativeDrive as they are the global leaders in visual content production,” said Ray Brown.
The acquisition follows an alliance last spring with W.Studio, one of China’s largest studios, that marked the beginning of CreativeDrive’s international expansion.

About CreativeDrive
CreativeDrive is a technology enabled digital content network headquartered in New York with over 100 studios in 16 locations throughout the U.S. and abroad. The company offers integrated creative content services, including content strategy, design, photography, motion content, and postproduction services powered by an integrated technology platform. The company’s client base is extensive and includes global and nationally recognized brands and retailers in all major categories. CreativeDrive network offers a portfolio of brands including Sandbox Studio, OneKreate, Totem Digital, W-Studio, Dune and Hudson Studios. These branded creative teams work with their clients from their respective studios as well as directly on-site at client campuses and distribution facilities when closer collaboration is desired.

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About Bertram Capital
With over $850 million in committed capital, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential. Visit for more information.