VC-Backed eCommera Acquires Toronto’s OrderDynamics

Richmond Hill, Ontario-based startup OrderDynamics Corp., a provider of an online order management product, has been acquired by eCommera Ltd., which specializes in online commerce software. Financial details of the transaction were not disclosed. London, U.K.-based eCommera is a portfolio investment of venture capital and private equity firm ePlanet Capital, which has backed the company since October 2009.


eCommera Broadens Global Ecommerce Leadership With Acquisition of OrderDynamics™

Combined company enables omni-channel retailers to exceed customer expectations across channels with seamless global order management

Toronto, ON; London, UK (PRWEB) June 03, 2013

eCommera, the leader in Decision-Intelligent Commerce solutions, announced today the acquisition of OrderDynamics™, Canada’s leading Order Management System (OMS) and commerce platform for multi-channel retail. Terms of the acquisition were not disclosed.

eCommera is one of the fastest growing providers of cloud-based commerce software and solutions globally. This acquisition adds a market-leading cloud-based order management product to the eCommera portfolio, enhancing the company’s existing client offerings of an omni-channel, end-to-end commerce platform, DynamicCommerce™ and first-of-its-kind decision intelligence analytics solution, DynamicAction™.

“Retailers are investing in omni-channel commerce as they recognize that it is the key strategy for growth. In order for today’s global retailers to be successful, they require not only a powerful commerce platform, and decision analytics, but also integrated customer order management across multiple online and offline channels,” said Andrew McGregor, co-founder and CEO, eCommera. “Together with OrderDynamics, we see a significant global opportunity in this underserved OMS market”.

The growing importance of OMS is recognized by industry analysts. “Tomorrow’s orders will be sourced from a wide variety of locations that include not only the fulfillment center but also drop-ship vendors, distributors, stores, and third-party logistics providers that may either regionally stage high-demand products or support seasonal inventory volumes — or both,” stated a report by Forrester Research, Inc.. “Order management capabilities are critical to driving a high-quality consumer experience.” 1

OrderDynamics is a cloud OMS and commerce platform serving more than 30 multi-channel retailers in North and Central America. The OrderDynamics OMS is uniquely designed for retailers supporting their move to omni-channel through a modular toolset running in their retail stores and across all digital channels. The system features include in-store pickup, endless aisle, distributed fulfillment, and single view of the customer and inventory across all channels.

“We are excited to be joining the eCommera family and helping our combined clients become a part of the omni-channel revolution in retail” said Michael Benadiba, CEO, OrderDynamics. “eCommera is respected throughout the world as a leader in cloud based commerce solutions. Their experience and investment will extend the global reach of our OMS software and accelerate growth in our existing markets. As retailers cease to recognize geographic boundaries as roadblocks to their business advancement, our combined organization is better positioned than ever to aid clients’ strategic and rapid international growth.”

The combined businesses will serve 70 brands and retailers across the globe through their offices in London, Toronto, San Francisco, Dallas, Paris, Sofia (Bulgaria) and Pune, Vadadora (India). OrderDynamics will operate as a wholly owned subsidiary of eCommera and will continue to operate as OrderDynamics and be led by its current management team.

About eCommera

eCommera is the leading provider of Decision-Intelligent Commerce solutions to omni-channel retailers.

Decision-Intelligent Commerce breaks down the channel, operational and functional silos in retail. It provides a unified approach centered on the customer and delivers the operational insight, direction and recommended actions that business users require to maximize profit.

eCommera’s Decision Intelligent tools, extensive retail expertise and unique methodologies ensure its clients can bypass the complexities and learning curves in this new age of retail and accelerate to consistently high performance.

DynamicAction™ and DynamicCommerce™ (powered by Demandware) from eCommera are ground-breaking cloud-based products that deliver prioritized, decision-ready actions and a complete commerce platform to enable retailers to make the greatest positive impact on their current performance, profitability and long-term growth.

eCommera supports almost 130 eCommerce sites for its customers across 29 countries. Customers include leading brands and retailers such as ASDA, Brooks Brothers, Clarins, Coty, Fitflop, Hamleys, House of Fraser, Jaeger, Matches Fashion, Space NK and others.

About OrderDynamics

OrderDynamics Corporation is a leading Commerce and Order Management platform solution for multi-channel retailers to connect physical stores with eCommerce websites and mobile applications through seamless integration of client data, cross-channel marketing and loyalty programs, and back-end technologies.

The OrderDynamics Software-as-a-Service solution enables brick and mortar retailers to create unified shopping experiences for consumers across any commerce channel to drive growth and improved retail efficiency. OrderDynamics proudly powers integrated online commerce channels for leading retailers such as Henry’s Camera, Laura Canada, JYSK, American Diabetes Association, Pilot, Walking on a Cloud, Kitchen Stuff Plus, Town Shoes/The Shoe Company, Nutrasource, and more.

 Photo courtesy of Shutterstock.