PE-backed Fishbowl recruits Soss as new CEO

Alexandria, Virginia-based Fishbowl, a customer engagement platform provider for the restaurant industry, has appointed Jim Soss as its new CEO. Soss is the former senior vice president and general manager for Responsys, which was later acquired by Oracle for $1.5 billion. Fishbowl is a portfolio company of Symphony Technology Group.


ALEXANDRIA, Va., June 28, 2017 /PRNewswire/ — Fishbowl, a Symphony Technology Group (STG) company and the leading customer engagement platform provider for the restaurant industry, announced that it has named Jim Soss as the organization’s next Chief Executive Officer. Symphony Technology Group acquired Fishbowl on January 27, 2017

“We are thrilled to introduce Jim as the new CEO of Fishbowl,” said Marc Bala, Managing Director at Symphony Technology Group. “Jim has an outstanding track record of strong leadership. His exceptional expertise in the digital marketing and analytics domain, strong client focus, and proven experience in driving growth and innovation uniquely qualifies him to successfully lead Fishbowl into the future.”

Soss joins Fishbowl as a proven C-suite executive with 20+ years expertise in digital marketing, big data and analytics. Previous roles include Senior Vice President & General Manager for Responsys where he was part of the leadership team that resulted in Responsys’ acquisition by Oracle for $1.5B and Chief Executive Officer of Red Aril, a leading data management and technology company which he led through its acquisition by Hearst. Soss’ experience also includes leadership positions at digital marketing and data companies Acxiom, Infogroup and YuMe. Soss holds a BS from Princeton University and a MBA from The University of Chicago Booth School of Business.

“I’m honored and I’m grateful for the opportunity to lead this exceptional organization of dedicated and talented professionals. I look forward to building strong, trusted connections with the great restaurant brand partners Fishbowl has been helping for many years,” said Soss. “Fishbowl offers an advanced marketing and analytics platform designed specifically for the restaurant industry as well as superior customer success services designed to accelerate results for today’s restaurants. This is a terrific opportunity that any leader would welcome.”

About Fishbowl, Inc.
Fishbowl Inc. empowers restaurants to become best-in-class marketers. Through its Customer Engagement Platform, Fishbowl provides deep insights to execute data-driven decisions and personalized marketing that drive brand preference and amplify guest sales and visits. Fishbowl’s highly scalable, SaaS platform ingests data from myriad sources to uncover insights that can be leveraged across integrated digital marketing channels helping restaurant operators to build strong relationships with their customers. Relied on by more than 70,000 restaurant locations to effectively engage guests, Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley, Dallas, New York, the U.K., and India. For more information, please visit our website, or follow us on Facebook, Twitter, and LinkedIn.

About Symphony Technology Group
Symphony Technology Group (STG) is a strategic private equity firm with the mission of investing in and being a partner in building great software and services companies. In addition to capital, STG provides transformation expertise to enable its portfolio companies to deliver more value to clients to retain and attract the best talent and to achieve best-in-class business performance. All STG portfolio companies are expected to grow through innovation. STG’s current portfolio consists of 18 global companies with combined revenue of approximately $2.5 billion and thousands of employees spread across North America, Europe and Asia. For more information, please visit