PE-backed Ideal Image appoints new president/CEO

Ideal Image, a provider of aesthetic treatment services, has named Deborah G. Ellinger as president and CEO. Her appointment begins later this month. Ellinger’s past senior leadership roles include serving as chairman and CEO of The Princeton Review and CEO of Wellness Pet Food. Ideal Image is backed by L Catterton.


TAMPA, Fla.–(BUSINESS WIRE)–Ideal Image, the nation’s largest multi-unit provider of aesthetic treatment services which allow men and women to look and feel their best without surgery, today announced their plan to appoint Deborah G. Ellinger as President and CEO. Ms. Ellinger will join the team later this month.

Ms. Ellinger has a distinguished track record of leadership and success in the consumer industry, having previously served as Chairman and CEO of The Princeton Review, President of Restoration Hardware, and CEO of Wellness Pet Food. Earlier in her career, she held executive leadership positions with CVS Pharmacy, Staples and The Boston Consulting Group; she started her career at Mellon Financial Corporation. Ms. Ellinger graduated from the University of Cambridge in England, and also qualified as a Barrister-at-Law in London. She currently serves on the boards of iRobot Corporation (NASDAQ: IRBT), Interpublic Group (NYSE: IPG) and a non-profit organization focused on women’s leadership, The Commonwealth Institute.

“Ideal Image has consistently been recognized as a leader and innovator in the cosmetic services field,” said Ms. Ellinger. “The services Ideal Image provides are more than skin-deep, and I admire the strong relationships the team has with its clientele, who leave each appointment feeling like the best version of themselves. I’m excited to build on Ideal Image’s record of excellence and look forward to leading this incredible team as we enable our Guests to live healthier, happier lives.”

Leonard Fluxman, President and CEO of Steiner Leisure Limited, Ideal Image’s parent company, said, “Deborah brings invaluable experience in building successful brands and paving the way for revenue growth. We have ambitious plans for the Company over the next several years and we are thrilled to have her leading the team.”

The announcement was made after a nationwide search to replace the former President of Ideal Image, Bruce Fabel, who passed away in March of 2016. Mr. Fluxman continued, “We miss Bruce, who was a superb President and who played an enormous role in Ideal Image’s growth. We now look forward to a new chapter for the Company under Deborah’s leadership.”

Ideal Image and Steiner Leisure have been backed by L Catterton, the largest global consumer focused-private equity firm, since December of 2015. Ms. Ellinger has been affiliated with L Catterton since 2004 and has had successful leadership roles within two other L Catterton portfolio companies.

About Ideal Image
Ideal Image is the nation’s largest multi-unit provider of aesthetic treatment services which allow men and women to look and feel their best without surgery. Procedures are conducted by licensed medical and nursing practitioners through a nationwide network of over 120 aesthetic centers in 31 states, as well as two locations in Canada. Ideal Image offers a full line of FDA-approved services including industry-leading Candela® Lasers for customized laser hair removal, CoolSculpting® non-surgical fat reduction, Ultherapy® skin lifting, PicoSure® Tattoo Removal, and injectables such as Voluma®, Botox®, Dysport®, Restylane®, and Juvéderm®. To learn more about Ideal Image, please visit or call 1-800-BE-IDEAL.

Correction: The headline has been corrected to make the name “Ideal Image” singular.