PE-backed Manna Pro buys Promika

Manna Pro Products, which is backed by Morgan Stanley Capital Partners, has acquired Cary, North Carolina-based Promika, a pet health company.

Manna Pro Products, which is backed by Morgan Stanley Capital Partners, has acquired Cary, North Carolina-based Promika, a pet health company. No financial terms were disclosed.

PRESS RELEASE

ST. LOUIS–(BUSINESS WIRE)–Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, today announced the acquisition of Promika, LLC Pet Brands, a companion pet health company that provides affordable flea and tick solutions to keep pets and their families happy and healthy.

“Promika has an impressive portfolio that complements our current offering and enables us to grow our expertise in the flea and tick category, one of the biggest and fastest-growing segments within companion pet care,” said John Howe, CEO, Manna Pro. “Promika’s commitment to happy and healthy pets and pet families aligns perfectly with Manna Pro’s mission of Nurturing Life.”

Promika is a family of innovative and trusted brands that offer the efficacy and performance of category leaders, at a fraction of the price. The product lines span spot-ons, collars and sprays, with brands including ZoGuard®, Adventure Plus®, Salvo® and ShieldTec®.

Manna Pro has made several acquisitions over the past few years, including Nutri-Vet®, Espree®, Fruitables® and, more recently, Hero Pet Brands®. These acquisitions have successfully established the company as a scale player with one of the most comprehensive portfolios in canine and feline wellness, grooming, oral care and flea and tick solutions.

Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.

About Manna Pro
Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, equine, backyard chicken and small animal categories. For more information visit www.mannapro.com.
For more information on Promika, LLC visit www.promikallc.com.