PE-backed Manno Pro to buy pet brand Doggie Dailies

Manna Pro, which is backed by Morgan Stanley Capital Partners, has agreed to acquire Doggie Dailies, an online pet brand that provides nutritional supplements and wellness products for dogs.

Manna Pro, which is backed by Morgan Stanley Capital Partners, has agreed to acquire Doggie Dailies, an online pet brand that provides nutritional supplements and wellness products for dogs. No financial terms were disclosed.

PRESS RELEASE

ST. LOUIS–(BUSINESS WIRE)–Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Doggie Dailies, a family-owned and operated online pet brand that offers premium nutritional supplements and wellness products for dogs.

“Doggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans,” said John Howe, CEO, Manna Pro. “Their deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Pro’s mission of Nurturing Life.”

Doggie Dailies is one of the fastest growing pet wellness brands online, rapidly building market share in the increasingly relevant eCommerce channel. Doggie Dailies deepens Manna Pro’s leadership in pet care, building upon the company’s recent acquisitions of Hero Pet Brands® and Promika® flea & tick brands.

Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.

About Manna Pro
Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, equine, backyard chicken and small animal categories. For more information visit www.mannapro.com.

For more information on Doggie Dailies visit www.doggiedailies.com.