Market Track has acquired Brandtale, a platform for digital branded content and native advertising competitive intelligence. No financial terms were disclosed. Market Track is backed by Aurora Capital and Cambria Group.
CHICAGO–(BUSINESS WIRE)–Market Track, LLC, the leader in advertising, eCommerce, brand protection, and promotional intelligence solutions, has acquired Brandtale, the industry’s leading platform for digital branded content and native advertising competitive intelligence.
The acquisition enhances Market Track’s unique 360-degree, multi-media advertising intelligence perspective by adding proprietary data and insights on how publishers and advertisers are executing their branded content and native advertising strategies. With the addition of Brandtale, Market Track will continue to offer its clients a full spectrum of real-time data and insights on how consumers’ purchase behavior is being impacted by advertising across all key media types. Brandtale’s exclusive database includes years of branded content campaigns from over 4,000 brands across more than 450 publishers. Their proprietary technology monitors and classifies campaigns across websites and various social platforms to empower major brands, agencies, ad technology providers, and publishers with the insights they need to drive content innovation and grow their business.
When combined with Market Track’s comprehensive competitive intelligence solutions, Brandtale’s web-based platform will allow clients to access and monitor creative execution across all key media types, providing customers with data-driven insights to better understand their competitors’ advertising campaigns as well as optimize their own advertising, marketing, and pricing strategies.
Commenting on the Brandtale acquisition, Dennis Moore, CEO of Market Track, said, “Branded content is one of the fastest growing areas of digital advertising, and Brandtale’s real-time analysis will allow Market Track clients to further expand their view of the advertising competitive landscape.”
Brandtale’s three co-founders created Brandtale while working in the digital publishing industry. “There was a vast need for an insights platform and system of record in the fast-moving branded content market,” noted Ben Darr, one of Brandtale’s co-founders. “We couldn’t be more excited about joining Market Track, and we are confident that a combination of our mutual resources and technologies will immediately impact the power of our platform to help drive our clients’ business forward.” The Brandtale platform is available for free trial at www.brandtale.com.
About Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand, and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s SaaS solutions to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit www.markettrack.com.