PE-backed Marketron appoints CEO and adds SVP to team

Hailey, Idaho-based Marketron, a provider of enterprise revenue management and digital software solutions, has named Jim Howard as CEO and Jimshade Chaudhari as senior vice president, product. Howard is an ex-operating partner at Diversis Capital while Chaudhari worked at Sling TV. Marketron is owned by Diversis Capital.


SUN VALLEY, Idaho–(BUSINESS WIRE)–Marketron, the media industry’s leading provider of enterprise revenue management and digital software solutions, today announced two key appointments to its executive team. Jim Howard takes the helm as Chief Executive Officer and Jimshade Chaudhari has been chosen as Senior Vice President, Product.

“Radio is at a pivotal moment in its transition to incorporate digital into the advertising mix. I believe very firmly that Marketron will play a central role in transforming our industry,” said Jim Howard. “Marketron is already the key software partner for 65% of the industry and through our investment in digital innovation, we’re strategically positioned to enable a return to rapid growth and improved profitability for our customers. Adding Jimshade is key to that evolution and strategy and I’m thrilled to welcome him.”

Howard is a highly experienced technology executive, entrepreneur and private equity investor. He most recently served as an operating partner for Diversis Capital, the private equity firm which acquired Marketron in 2018. He previously was the founder and CEO of CrownPeak Technology, the first cloud provider of Web Content Management, a Partner at USWeb/CKS and a founding member of one of the first digital agencies, W3-design.

“Having helped drive the transformation of TV over the past few years, I’m thrilled to be joining Marketron to do something similar for the radio industry,” said Jimshade Chaudhari. “I look forward to working with Jim and the team to help usher in the digital evolution of radio advertising.”

Chaudhari comes to Marketron from Sling TV, where he served as Vice President, Head of Product & Partnerships. During his tenure at Sling TV, he managed product strategy, user experience, and business development for the nation’s leading live OTT streaming service. Previous to Sling TV, he held executive product and marketing positions at DISH Network and Sprint.

About Marketron
Marketron is the leading provider of business software solutions and services for broadcasters, offering revenue management, revenue generation and an array of digital audience engagement solutions. With more than 7,000 media organizations served globally, Marketron manages an estimated $15 billion in annual advertising revenue. Headquartered in Hailey, Idaho, with offices in Denver, Colorado, Opelika, Alabama, and Toronto, Ontario, Marketron is owned by Diversis Capital.