PE-backed Mediafly buys Alinean

Mediafly has acquired Winter Park, Florida-based Alinean Inc, a software and consulting company focused on empowering B2B sales and marketing teams. No financial terms were disclosed. Mediafly is backed by Boathouse Capital.

PRESS RELEASE

Mediafly, a mobile sales enablement solution that enhances how sales organizations engage buyers, today announced the acquisition of Alinean, Inc., a software and consulting company dedicated to empowering B2B sales and marketing teams to better communicate and quantify the value of their products and solutions to buyers.

“Rather than focus our attention on an acquisition aimed at enhancing existing CMS and LMS capabilities, we believe the real value lies in the capabilities we offer to truly enhance the live engagement between sellers and buyers,” said Mediafly CEO and founder Carson Conant. “At Mediafly, we want to invest in companies, like Alinean, that bring additional value through interactive tools to help our customers create a one-of-a-kind sales experiences with buyers. By acquiring Alinean, we are pioneering the combination of sales enablement software and the consulting services needed to deliver sales results in an integrated way.”The acquisition of Alinean will complement Mediafly’s Evolved Selling™ platform by adding interactive sales tools, such as TCO/ROI calculators, that help sellers sell based on facts instead of anecdotes and arm sellers with CFO-ready business cases directly in their sales presentations. The acquisition will also enable Mediafly to expand into consulting and advisory services, making it the first company in the space to successfully combine best in class sales enablement software with consulting services. The overall enhanced offering will deliver even greater results and sales effectiveness to Mediafly customers globally.

Over the last six months, Mediafly has received recognition as one of the best sales enablement platforms in the industry, winning awards such as the MarTech BreakThrough Award for Best Content Sharing Platform and receiving a strong performer rating in Forrester Research’s The Forrester Wave: Sales Enablement Automation Platform, Q3 2018 report.

“Buyers are continuously changing how they like to be engaged with sellers. Unfortunately, sellers still blindly pitch their products and services, rather than focus on buyer challenges and business outcomes,” said Alinean CEO and founder Tom Pisello. “Integrating Alinean’s value messaging and sales tools with Mediafly’s sales enablement platform will empower sellers with dynamic content and interactive tools to better communicate and quantify differentiating value to prospects.”

In his new role as Chief Evangelist at Mediafly, Tom Pisello will lead an innovative consulting and professional services team that will deliver everything from content workshops to deep digital sales transformation consulting projects. Tom will showcase how to leverage Mediafly’s technology to deliver sales tools more easily and effectively, to drive engagement, differentiation, and growth.
For more information about Mediafly’s Evolved Selling™ platform: www.mediafly.com

About Mediafly
Mediafly is a mobile sales enablement solution that enhances how brands engage prospective buyers. By using Mediafly’s technology, marketing and sales teams at companies including PepsiCo, Disney, GE Healthcare, MillerCoorsand Charles Schwab, are able to deliver custom, dynamic sales presentations quickly and efficiently, engaging customers with insights that are relevant to them. Mediafly’s Evolved Selling™ solution enables sellers to be more flexible, insightful and interactive in their sales interactions, resulting in increased sales and stronger customer relationships. Mediafly has been named to the Inc. 5000 list of fastest growing companies for four years consecutively in addition to being named Inc.’s Best Places to Work of 2018. Visit Mediafly.com or follow @Mediafly for more information.

About Alinean
Alinean empowers B2B companies to better connect, engage and sell to today’s economic-focused buyer via the development and delivery of value messaging, interactive sales/marketing tools and sales training. Alinean creates more compelling, value-focused presentations, proposals and ROI / TCO business cases — generating more demand, challenging the “do-nothing” buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.