PE-backed Mercer Advisors acquires Novos Planning Associates

Genstar Capital-backed Mercer Advisors Inc has acquired New York City-based Novos Planning Associates Inc, a registered investment advisory firm. No financial terms were disclosed.


SANTA BARBARA, January 11, 2017 – Mercer Advisors Inc. (“Mercer Advisors”), a national Registered Investment Advisor firm based in Santa Barbara, today announced the acquisition of Novos Planning Associates, Inc., an RIA firm managing $100 million in client assets, located in New York City.

CEO David Barton, said, “We continue to identify outstanding Advisor firms as part of our ongoing efforts to build our national presence and Novos is an excellent fit for our organization. Madeline Noveck, founder of Novos, has been a vibrant part of the New York financial community for over 30 years and she and her team look forward to continuing their journey under the Mercer Advisors umbrella.”

Madeline and Novos have always been committed to providing their clients with the highest, fiduciary care, and their merger with Mercer continues this longstanding commitment.  Madeline and her team are extremely excited to join Mercer and expand their collective footprint in the Metropolitan area.

Mr. Barton added, “Aligning with complementary firms is a key component of our growth strategy and the acquisition of Novos is a significant step forward in New York City and we anticipate further growth in the greater metropolitan area.”

Mercer acquired three investment advisors and a Trust Company in 2016.

About Mercer Advisors
Established in 1985, Mercer Advisors Inc. is a total wealth management firm that provides comprehensive, fee-only investment management, financial planning, family office services, retirement benefits and distribution planning, estate and tax planning, asset protection expertise, and corporate trustee and trust administration services. Mercer Advisors is the parent company of Mercer Global Advisors, one of the largest Registered Investment Advisors and financial planning firms in the U.S. with over $9.4 billion in assets under management and more than 6,300 clients. Headquartered in Santa Barbara, California, Mercer Advisors is privately held, has over 200 employees, and operates nationally through 22 branch offices across the country. For more information, visit

Data as of November 30, 2016. Includes AUM, client, and personnel statistics from Kanaly Trust, a wholly owned subsidiary of Mercer Advisors.